Atlanta Isuzu Dealers Join IsuzuDealers.com, the No.1 SUV Web Site
29 November 2000
Atlanta Isuzu Dealers Join IsuzuDealers.com, the No.1 SUV Web Site
TAMPA, Fla.--Nov. 29, 2000--Taking Their Sales to a New Level, Seven Atlanta Dealerships are Enjoying a Wave of Success With the Hottest New Trend in Car Shopping
The Atlanta Super 7 Isuzu Dealers have recently joined the growing number of Isuzu Dealers nationwide who are banding together to generate their own leads through the no.1 SUV website, IsuzuDealers.com.
The Atlanta Super 7, Bob Davis, Lou Sobh, Pugmire, John Thornton, Peachtree, McNamara and Southtowne Isuzu, were among the latest Isuzu dealers to join forces with IsuzuDealers.com. Although all seven dealers run highly successful lots, they see the need to invest in the most expansive and far-reaching customer resource available to them, the Internet. But most importantly, these dealers expect the site will help to ease the consumer's tension of shopping a car lot, while at the same time help them to better maintain customer relationships.
Having represented various Isuzu Dealer groups with traditional media for years, The Davis Agency, a top-25 ad agency in the Tampa Bay area, saw the need for an independent, brand-dedicated site that would benefit and promote all affiliated Isuzu dealers. The goal in creating isuzudealers.com was to build an Isuzu focused automotive super-site that would produce tangible results for Isuzu ad groups and its dealer members and to put control back in the hands of the dealer.
"The progression of automotive marketing from old media to new media has been a top priority at our firm," said Phil Davis, President of The Davis Agency, "...the dealer will always be the centerpiece of the buying process. However, the initial tire kicking will transition from the dealer lot to the cyberlot." Having web presence, 24/7, provides the consumer with a non-threatening environment to gather vehicle-specific information needed to make a well-informed and immediate purchase.
The concept behind the "cyberlot" of isuzudealers.com is to create a place where all Isuzu dealers can be in direct and immediate contact range with the consumer. This allows dealers to present themselves, as well as their cars, on a national level.
This concept does not pit dealer against dealer; instead, it promotes total Isuzu brand imaging and creates a nucleus for which car shoppers can convene. IsuzuDealers.com has more than 60,000 unique shoppers per month and is currently ranked the no.1 dealer SUV Web site. For the Atlanta Super 7, and other participating Isuzu dealer groups, this site means, more interest, more visitors, and more sales.
Along with IsuzuDealers.com, The Davis Agency has acquired the following URLs, www.isuzuamigo.com, www.isuzurodeosport.com, www.isuzurodeo.com, and www.isuzutrooper.com, in the hopes of taking the concept, and map, from IsuzuDealers.com and making more `model' specific sites for Isuzu shoppers.