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just-auto.com Exclusive: DaimlerChrysler Yield on Capital: Approximately Minus $12 Billion Per Year

28 November 2000

just-auto.com Exclusive: DaimlerChrysler Yield on Capital: Approximately Minus $12 Billion Per Year

    LONDON, Nov. 28 http://www.just-auto.com -- Dieter Zetsche
was appointed the new chief executive of the Chrysler Division of
DaimlerChrysler last week as part of an emergency rescue operation for the
company.
    In an exclusive feature at
http://www.just-auto.com/features_detail.asp?art=354, Andres Unger Salazar of
just-auto.com attempts to explain how Zetsche's boss, Juergen Schrempp,
managed to get into so much trouble in the first place.
    Salazar explains that, "someone at the German newspaper Die Welt ... did a
simple calculation. According to their arithmetic, D-C today is worth
approximately the same as Daimler Benz in 1996."
    "Conclusion:  Schrempp bought a lemon! As analysts claim that shares are
undervalued, ... the UAW prepares to negotiate massive layoffs with D-C and
investors move away from automotive shares, 1998 press releases acquire a
surreal tinge".
    For the full story, click here;
http://www.just-auto.com/features_detail.asp?art=354

    just-auto.com is the premier online portal for automotive industry
professionals worldwide.  Targeted specifically at industry and business
professionals the site provides a single point of reference for independent
automotive industry information.