Ultra Sledgehammer Makes Film Debut in Walt Disney Production

28 November 2000

Ultra Sledgehammer Makes Film Debut in Walt Disney Production

    MIRA LOMA, Calif.--Nov. 28, 2000--Bikers Dream Inc. , which does business under the name Ultra Motorcycle Co. ("UMC"), Tuesday reported:
    The company has recently agreed with Walt Disney Pictures and Television to provide four Ultra motorcycles for use in the movie "Bubble Boy," which is currently in production. The models include the newly released 2001 Sledgehammer, which is ridden by the hero in the movie. UMC is informed that the movie is intended for release this coming summer.
    Kraig Kavanagh, director of sales and marketing for UMC, stated, "We are very excited to be able to play a role in this production and look forward to the opportunity to participate with Walt Disney in future productions and promotional activities."
    In a September 2000 news release, the company erroneously stated that it would be a featured manufacturer in the November 2000 issue of Cycle World magazine. In fact, the article appeared in the December 2000 issue of Cycle World. The article, entitled "Ultra-Cool Customs," appears on page 32 of the magazine. Its author, Don Canet, stated:
    "Ultra made its mark building outrageous bar-hoppers, and not much has changed. Currently, a dozen models span the range, with prices ranging from $20,000 to $25,000. What began, then, as an alternative for the waiting-list weary, has evolved into a healthy lineup that offers both style and fury."
    Ultra Motorcycle Co. is a leading designer, manufacturer and distributor of high quality, American-made heavyweight cruiser motorcycles. Ultra's models include the Sledgehammer, Fat Pounder, Ground Pounder, Ground Pounder ST, Avenger, Jackhammer ST, Wide One and Wide Two.
    All of the Ultra models are manufactured at the company's corporate headquarters and manufacturing facility in Mira Loma. Ultra motorcycles are distributed through a nationwide dealer network.

    Certain matters discussed herein are "forward-looking" statements intended to qualify for the safe harbors from liability in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from those anticipated as of the date hereof. Specific factors that might cause such a difference might include, but not be limited to, those referenced in the company's filings with the Securities and Exchange Commission. The forward-looking statements contained herein are only made as of the date hereof and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.