Ad-A-Cab Taxi Roof Top Advertising Systems to Hit the Streets Of the USA for First Time in Detroit, Michigan AD-A-CAB ADVERTISING DELIVERY SYSTEM The New Communicab Rooftop Advertising Delivery System For The Detroit Market. (PRNewsFoto)[TC] SYDNEY AUS 11/27/2000

27 November 2000

    SYDNEY, Australia, Nov. 27 Ad-A-Cab International
Operations continues the global expansion of their popular rooftop Taxi
advertising product.  For the first time in North America, Ad-A-Cab has signed
an operating agreement with Merge Computer Graphics, a family owned digital
imaging company based in Livonia, Michigan.  Merge will begin operating its
new business unit effective immediately under the name Communicab, and will
promote taxi advertising technology of the future.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20001127/DEM001 )
    Ad-A-Cab Managing Director, Bob Binning said, "We are enthused to finally
have our first licensee in the United States.  This allows us the opportunity
to properly introduce our rooftop advertising delivery system.  We are
particularly optimistic about this relationship because they are a first-rate
digital imaging firm, and exceptional signs are crucial to the success of a
transit advertising business."  The license agreement permits Communicab to
effectively manage the Michigan Region, which includes Michigan, Ohio, Indiana
and Western New York.  The first units are expected to start operation
throughout Metro-Detroit as early as February 2001.
    Taxi advertising is anything but new.  The original concept for today's
Ad-A-Cab system was first envisioned over 15 years ago from less ingenuous
units found operating throughout the USA.  Ad-A-Cab took a basic idea and made
it better, much better.  In fact, the stylish aerodynamic design found instant
appeal in major markets around the world with both advertisers and taxi
owners.  Advertisers were attracted to the design and the bright lighting of
the unit, while taxi owners found favor as it provided additional safety and
technological features, increased hail business by 30% in some cases, and
satisfied all the equipment requirements to operate as a taxi.
    Ad-A-Cab General Manager Steve Cleary said, "Advertisers who never
previously considered transit advertising found favor and success utilizing
our system.  The most recent example was during the Sydney Olympics, where
American Express bought 300 units that proved to be a very important part of
their outdoor campaign before, during, and after the games."  Since the first
top was put on the streets of Sydney in 1992, over 1,600 units now operate
throughout Australia.  Beyond Australia, Ad-A-Cab units are utilized in New
Zealand, Malaysia, Philippines, India, and Brazil.  Recently, this year,
Brazil received and sent their first 1,700 units directly to be installed on
cabs in Rio de Janeiro.  Other countries awaiting final licensing approval are
Canada, Ireland, Saudi Arabia, Thailand and other regions of the USA.
    Commenting on Detroit as their first North American city, Bob Binning
said, "We were particularly hopeful our first opportunity in the USA might be
in the Detroit market.  Prior to signing the agreement with Merge, our
investigation proved Detroit to be an excellent opportunity for the tremendous
improvements taking place throughout the city.  We are very excited to see
Communicab succeed."