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12th Annual Michelin, CCS Design Competition Unveils Future Designs

22 November 2000

12th Annual Michelin, CCS Design Competition Unveils Future Designs
    DETROIT, Nov. 22 The winning results from the Center for
Creative Studies (CCS) 12th annual Michelin Design Competition were announced
today.
    The Michelin Design Competition challenges CCS students to create vehicles
of the future utilizing Michelin's revolutionary tire/wheel system -- PAX
System.  The student's work is judged in two categories: overall vehicle
design and PAX System design.  The first category required students to design
a tire assembly from tire through suspension, exploiting the technical
advantages offered by PAX System.  Designs for this category were judged on
the degree the design technically accomplishes the assignment as well as the
quality of the renderings.

    Students winning the PAX System division were:

    * First Place:   Addam Ebel from South Bend, Ind.
    * Second Place:  Joel Van Fassen from Holland, Mich.
    * Third Place:   Seungwook (Bo) Moon from Seoul, South Korea

    The second category required the students to incorporate Michelin's
revolutionary tire technology, PAX System, in their concepts.  The designs had
to represent a vehicle that could realistically be on the road in 2010.
Students were encouraged to include automotive technologies not yet available
but which could be developed.  Designs for this category were judged on
thought process, depth of research and quality of the rendering.

    Students winning the vehicle design category were:

    * First Place:       Joel Van Fassen from Holland, Mich.
    * Second and Third
        Place Tie:       Addam Ebel from South Bend, Ind. and
                         Kelly Tierney from Midland, Mich.

    Students with winning designs received scholarship money from Michelin.
This year, the scholarship money will be placed in the Carl Olsen Scholarship
Fund in honor of the chairman of the transportation design program, Carl
Olsen.  Olsen came to CCS in 1987 as the chairman of the transportation design
program and is retiring this year.  Under his leadership, the Center's
transportation design program became known in design circles as the best in
the country, and he has been responsible for molding many of today's leading
automotive designers.
    "Michelin is synonymous with top quality in the automotive tire industry,"
said Richard Rogers, president of the Center for Creative Studies.  "CCS
strives to provide its students with the highest quality design education.
Working with Michelin on this design competition inspires these students to
pour their energies and creativity into the projects."

    A panel of automotive industry experts judged the Michelin Design
Competition:

    * Jon Albert, vehicle chief designer, GM Design Center
    * Trevor Creed, senior vice president, Design Studio, DaimlerChrysler
      Corporation
    * Robert Huber, director of design, Johnson Controls
    * Howard Drayton "Buck" Mook, independent designer
    * Mark Snethkamp, senior co-chairman of the North American International
      Auto Show

    "The creativity exhibited by these students is an indication and a tribute
to both their vision and the CCS program in general.  The results are
amazing," said Bob Carroll, vice president of marketing for Michelin's
Automotive Industry Division.  "It is our honor to pay tribute to Carl through
this scholarship.  He has done an excellent job with his students and
certainly has left his mark on the future of automotive design."
    The Center for Creative Studies-College of Art and Design (CCS) is one of
the nation's leading arts education institutions.  A private, fully
accredited, four-year college, CCS offers Bachelor of Fine Arts degrees in
animation and digital media, crafts, communication design, fine arts,
industrial design, interior design and photography.  The college also offers
non-credit courses in the visual arts through its continuing and community
education program.  CCS is located in Detroit's Cultural Center where it
provides a challenging learning environment in which students explore issues
of art and design while preparing for careers in the professional world.