The All-new Jeep(R) Liberty - Coming to Dealerships this Summer
21 November 2000
The All-new Jeep(R) Liberty - Coming to Dealerships this SummerAUBURN HILLS, Mich., Nov. 21 Today Jeep(R) proudly announces that the all-new 2002 Jeep -- to be produced in the Spring of 2001 and available in dealerships this summer -- will be named Liberty. "It's an epic industry event when an all-new Jeep is introduced, let alone one being added to the legendary Jeep lineup," said Tom Marinelli, Vice President Chrysler/Jeep Division Global Brand Center, DaimlerChrysler Corporation. "Liberty will very appropriately join Grand Cherokee, Cherokee and Wrangler in arguably the industry's most prestigious sport utility lineup." Liberty is what Jeep is all about -- the freedom to go anywhere and do anything. It is an attribute that closely mirrors the Jeep brand's core values. The Jeep-engineered Liberty will be produced at the all-new state-of-the-art Toledo (Ohio) North Assembly Plant, located across the street from the original plant where the company currently churns out Cherokees and Wranglers for worldwide consumption. "Jeep engineers are hard at work putting the finishing touches on what is going to be a great new Jeep vehicle being built in the shadow of where it all started 60 years ago," said Craig Love, Vice President Jeep Platform Engineering, DaimlerChrysler Corporation.