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Bidland Systems' Online Auction Technology Steers Classic Car Company To Sales of $1 Million in One Year

20 November 2000

Bidland Systems' Online Auction Technology Steers Classic Car Company To Sales of $1 Million in One Year

          - CalCruising Creates Brand Identity and Jump Starts Sales
                       With Dynamic Commerce Platform -

    SAN DIEGO, Nov. 20 Bidland Systems(SM) announced today
that its online auction technology has helped CalCruising, a Southern
California company auctioning classic cars on the Internet, build a million
dollar business in less than 14 months.
    Traditionally, classic cars are sold at regional auctions held outdoors
several times per year.  Bidland's suite of auction tools allows collectors to
bid on CalCruising's classic cars 24 hours a day, seven days a week.  "The key
to our success is Bidland's online auction technology.  It allows us to
maintain a 25% profit margin while continuing to increase our growth," said
Michael Schriner, president of CalCruising.  "We expect sales next year will
climb to more than $3 million dollars and membership to increase to 10,000."
    Bidland Systems' AuctionSite Builder, the platform used to create the
CalCruising auction, is a set of Web-based auction-building tools that allow
an organization to create an auction customized with its brand and products in
as little as an hour.
    "CalCruising has given car collectors worldwide an alternative to
traditional auctions and instant access to the finest classic cars in the
country," said Doug Augustine, president and CEO of Bidland Systems.  "Using
Bidland's technology to build a custom online auction has been a
cost-effective way for CalCruising to strengthen brand identity and drive
critical buyer traffic."
    Bidland Systems also provides AuctionCenter, an online marketplace that
aggregates AuctionSites, including the CalCruising auction, into a network.
AuctionCenter merchandise is syndicated across NBC's owned and operated
television stations, as well as major auction search portals, such as
AuctionWatch.com and GoTo(TM) Auctions.

    About Bidland Systems
    Bidland Systems helps companies gain the benefits of dynamic commerce --
inventory liquidation, price testing and relationship-building -- easily and
affordably, without the IT requirements traditionally associated with online
auctions. Bidland Systems' suite of auction solutions includes:  AuctionSite
Builder(SM), a Web-based platform for building branded AuctionSites;
AuctionCenter, a syndicated online marketplace that aggregates AuctionSites
and items into the Bidland Systems network; and AuctionGateway, an Application
Program Interface (API) that allows value added resellers (VARS) and companies
to create custom auction applications.  For more information call
1-877-BIDLAND or visit http://www.bidland.com.