Autobytel.com's 'Cruise Into MyGarage!' Sweepstakes Gives Registrants A Chance to Win a 2001 Chrysler PT Cruiser
20 November 2000
Autobytel.com's 'Cruise Into MyGarage!' Sweepstakes Gives Registrants A Chance to Win a 2001 Chrysler PT Cruiser
IRVINE, Calif., Nov. 20 Autobytel.com , the
global leader in automotive e-commerce, kicked off its six-week "Cruise Into
MyGarage!" promotion on November 14, 2000. Consumers who register their cars
in MyGarage, an automotive repair and service area on the Autobytel.com
website, will be eligible to win instant prizes, including a new 2001 Chrysler
PT Cruiser. Visitors to CarSmart.com, a website owned by Autobytel.com, will
also be able to vie for the PT Cruiser and other prizes in CarSmart's
MyGarage.
The "Cruise Into MyGarage!" sweepstakes follows on the heels of the
highly-successful sweepstakes that launched MyGarage this summer, where the
grand prize was a $250,000 garage -- with a house attached! The promotion
generated an impressive 1800% increase in MyGarage registrants at a fraction
of the average customer acquisition cost typically paid by Internet
companies(1). The more interactive "Cruise Into MyGarage!" is expected to
meet with similar success.
"Autobytel.com is proud of the stunning popularity of MyGarage," says
Autobytel.com Chief Marketing Officer, Andrew Donchak. "Everyone benefits
because MyGarage really is an exceptional online consumer resource."
Consumers who register, or update their registration, for MyGarage by the
end of the year will be prompted to select from three garage icons. Those who
select the correct garage will win an instant prize. One lucky participant
will win a 2001 Chrysler PT Cruiser, arguably America's most coveted vehicle.
Other instant prizes include a Voice File Digital Recorder, a Global
Positioning Satellite (GPS) System, an MP3 Player and more.
All car owners who register for MyGarage are able to manage the repair and
maintenance needs of their vehicles, including safety recalls, maintenance
schedules, insurance, warranties and more. MyGarage registered users receive
automatic e-mail alerts when recall notices are issued on their vehicle, as
well as personal reminders regarding maintenance and service needs. MyGarage
users can also take advantage of Autobytel.com's online auto mechanic, the
"Auto Expert," to diagnose vehicle problems and receive cost estimates for
labor and parts. MyGarage's "Glove Box" feature gives users easy access to
safety reports, maps, weather conditions and insurance pricing, while the
"Marketplace" is a consumer portal for quality auto parts and products.
About autobytel.com inc.
Autobytel.com inc. , the global leader in online automotive
commerce, brings car buyers, owners, and sellers together in a trusted
environment, empowered by the Internet. Through its extensive automotive
content and multiple purchasing, financing, insurance and service options,
Autobytel.com offers consumers choice and peace of mind throughout the
automotive lifecycle, while providing its network of accredited dealers and
automotive services partners the most efficient way to reach online car buyers
and owners. Autobytel.com and its wholly-owned subsidiary, CarSmart.com, have
a network of over 5,000 Dealers nationwide and are the seventh largest
generator of automotive sales in the United States, just behind GM, Ford,
DaimlerChrysler, Toyota, Honda and Nissan. Autobytel.com has been ranked #1
in Dealer Satisfaction with Online Buying Services for three years in a row by
J.D. Power and Associates.* Autobytel.com's low-cost, no-haggle car-buying
program is available in the U.S., Canada (http://www.autobytel.ca), the United
Kingdom (http://www.autobytel.co.uk), Sweden (http://www.autobytel.se), Japan
(http://www.autobytel-japan.com), and Australia (http://www.autobytel.com.au).
Headquartered in Irvine, California, Autobytel.com is recognized as the
company that transformed the $1 trillion new car industry when it invented
online car buying.
*J.D. Power and Associates 1998 - 2000 Dealer Satisfaction With Online
Buying Services Studies(SM). 2000 study conducted among dealership Internet
specialists who completed 2,144 evaluations of individual services.
http://www.jdpower.com.
The statements contained in this press release that are not historical
facts are forward-looking statements under the federal securities laws. These
forward-looking statements are not guarantees of future performance and
involve certain risks, uncertainties and assumptions that are difficult to
predict. Actual outcomes and results may differ materially from what is
expressed in, or implied by, such forward-looking statements. Autobytel.com
undertakes no obligation to update publicly any forward-looking statements,
whether as a result of new information, future events or otherwise. Among the
important factors that could cause Autobytel.com's actual results to differ
materially from those expressed in, or implied by, the forward-looking
statements are changes in general economic conditions, increased or unexpected
competition, changes in A.I.N. Corporation's financial performance, and other
matters disclosed in Autobytel.com's filings with the Securities and Exchange
Commission. Investors are strongly encouraged to review the Company's annual
report on Form 10-K for the year ended December 31, 1999, and quarterly
reports on Form 10-Q on file with the Securities and Exchange Commission for a
discussion of risks and uncertainties that could affect operating results and
the market price of the Company's stock.
(1) Shop.org/Boston Consulting Group "The State of Online Retailing 3.0"