First Invisible Marketing Expo, Presented by Steve Dworman and Adweek Magazine, Set for Dec. 13-15
16 November 2000
First Invisible Marketing Expo, Presented by Steve Dworman and Adweek Magazine, Set for Dec. 13-15
LOS ANGELES--Nov. 16, 2000--First Conference Ever to Focus on Marketing With Video, DVD and CD-ROM to Generate up to 600 Percent Consumer Direct-Response Rate;
Invisible Marketing Expo to Take Place at Anaheim Hilton Hotel
From Dec. 13 to 15 in Anaheim, Calif., noted publisher Steve Dworman and Adweek Magazine will present the Invisible Marketing Expo, inviting marketers from around the country to learn firsthand the secrets to generating up to 600 percent response rate from their consumer-direct campaigns.
It's called Invisible Marketing -- and its tools are videocassettes, DVDs and CD-ROMs. Marketers who place their sales message on these formats and send them to targeted consumers through the mail have achieved significant results:
| -- | 90 percent of all videos sent by mail are viewed; |
| -- | 85 percent are viewed the same day received; |
| -- | 94 percent are viewed by more than one person; |
| -- | 50 percent are viewed multiple times; |
| -- | 89 percent pass-along rate to family and friends; |
| -- | Return on investment can be as high as 1,200 percent. |
Compare these statistics with the typical 1/2 percent to 2 percent response rate direct marketers are used to, and it's easy to see why Invisible Marketing has become a necessary tool to those who know its success secrets.
Unless a video, DVD or CD-ROM shows up in the home, consumers are unaware of its existence -- hence the term "Invisible Marketing." But once sales messages and demonstrations are placed on these consumer formats, the results are extremely visible.
Major consumer brands utilizing Invisible Marketing include Air France, AT&T, BMW, CBS, Citicorp, Compaq Computer, Continental Airlines, Disney, DKNY, Estee Lauder, General Electric, Honeywell, Infiniti, Interscope Records, Lexus, McDonald's, Mercedes-Benz, Motorola, Nintendo of America, Nissan, Procter & Gamble, Roche Pharmaceuticals, Sony, Stanley Tools, Warner Bros. and World Wildlife Fund.
The expo's agenda will feature a series of presentations, including:
-- Apple Computer demonstrates how to edit and stream sales
presentations online in one afternoon.
-- Eric Stilson, the most successful direct-response television
producer (one product alone sold $250 million in one year),
showcases the four elements you need to turn videos and
CD-ROMs into a business magnet! (He changed one penny-stock
Canadian company into a Nasdaq powerhouse.)
-- How to get your video or CD-ROM duplicated, packaged and
mailed for less than $1 a person -- including postage!
-- How to link CD-ROMs to Web sites so customers can instantly
order.
-- A new patented technology that enables the transmission of
30-second full-motion video within standard e-mails.
-- How to use CD-ROMs to make Web sites truly interactive. NBC
used this technology to preview its fall schedule.
-- Doug Textor, the creator of the revolutionary DVD "The
Matrix," will preview the upcoming marketing revolution
utilizing DVD.
-- How to individually personalize CD-ROMs for each customer on a
mailing list.
-- A brand-new product from Eastman Kodak that will boggle the
mind with its incredible possibilities.
-- In-depth actual case studies of Invisible Marketing by:
-- Citibank
-- Coca-Cola and United Airlines
-- Disney Interactive and Earthlink
-- General Mills
-- General Motors
-- Hasbro and Kraft Jell-O
-- IBM
-- ICN Biomedicals
-- Los Angeles Times
-- NBC
-- Nordstrom/Teen People
-- Polygram
-- Purina
-- Reebok
-- Sebastian Hair Care Products
In addition to the in-depth seminars, the Invisible Marketing Expo will feature a trade exhibition offering more than 70 booths from major vendors offering services required to achieve Invisible Marketing success -- including video and disc duplicators, custom packagers, video production houses, CD-ROM manufacturers and developers, computer companies, software developers and CD-ROM, Internet and DVD programmers.
The Invisible Marketing Expo is all about real dollar figures, statistics and experience that can be put to use immediately. Blockbuster's own video campaign scored 700 percent higher than any other marketing campaign in the company's history; Lincoln Mercury targeted a video campaign on its Navigator SUV and increased sales by 17 percent; Petsmart increased its retail store traffic by 15 percent with its video.
"The Invisible Marketing Expo provides an unprecedented opportunity for marketers to learn techniques that will immediately impact their bottom-line success. Increasingly, Invisible Marketing is showing itself to be the wave of the future in direct marketing -- and the Invisible Marketing Expo represents a not-to-miss opportunity for seizing the future," said Dworman.
Note to Editors: SSA Public Relations is pleased to represent the media relations for the Invisible Marketing Expo and looks forward to arranging your interview with expo organizer and publisher Steve Dworman. For further information concerning the expo or to arrange your interview with Dworman to learn more about Invisible Marketing, contact SSA Public Relations in either its Los Angeles or New York offices. The Invisible Marketing Web site is located at www.invisiblemarketing.net.