ATG Inc. Announces Test Marketing The Force Infomercial
16 November 2000
ATG Inc. Announces Test Marketing The Force Infomercial
MONROVIA, Calif.--Nov. 16, 2000--American Technologies Group Inc. (ATG) (OTC BB:ATEG) announced today that the infomercial that has been produced for its flagship product, The Force, will be test-marketed nationally from Nov. 24, 2000 through Dec. 3, 2000 in such major markets as New York, Philadelphia, Chicago and Los Angeles.The infomercial is the initial step in an aggressive launch of the marketing program for the new improved The Force product. The company recently announced that it had redesigned, manufactured, tested and begun to sell a power pack specifically for larger trucks. Once the test marketing is complete, ATG will work with its media firm and the producer of the infomercial to schedule the full-scale broadcast and geographic coverage of the infomercial, including the plan for its worldwide distribution.
The infomercial, a full 1/2 hour production, is being produced by In-Finn-Ity Direct, one of the most successful infomercial producers in the world, with a ten-year track record of successful productions. In-Finn-Ity's most recent success is the Aerobed, which has, thus far, generated $37 million in direct TV sales and $85 million in other retail sales. In-Finn-Ity Direct has generated more than $400 million in television sales for its clients. These sales represent only the direct response revenue, and do not include the retail revenue that results from the entry of the products into the consumer mass markets. Studies show that for every customer who buys directly from TV, 7 to 10 additional viewers will buy the product from retail shelves.
The infomercial will be supported by an aggressive program to get the product to retail shelves. The company will make an announcement on this shortly.
ATG's Chairman and Chief Executive Officer Lawrence J. Brady said, "This is a significant event in the company's history. We have commercialized the technology. The new The Force product is a first-rate product coming to market at a time of very high fuel prices. Recent tests have showed very positive results in reducing emissions and improving gas mileage. We firmly believe The Force is going to become a household name and an accepted product internationally. This airing of our infomercial marks the most major advertising event in company history."
Included in this release are forward-looking statements which the company believes are within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to be correct. The company's actual results could differ materially from those anticipated in the forward-looking statements as a result of certain factors including sales levels, distribution and competition trends and other market factors.