STP and Richard Petty to Continue Relationship Into 30th Season
16 November 2000
STP and Richard Petty to Continue Relationship Into 30th SeasonSTP and Petty Announce New Sponsorship Deal Prior to NAPA 500; Petty Crew Chiefs to Introduce Engine Maintenance Program in 2001 ATLANTA, Nov. 16 The STP Products Company today announced it would continue its relationship with Petty Enterprises by becoming a Team Sponsor for the 2001 and 2002 NASCAR seasons. The agreement will extend the longest-running motorsports sponsorship into its 30th and 31st years. The STP and Petty Enterprises relationship started in 1972 when STP signed on as Richard Petty's primary sponsor. "Our association with Richard Petty over the past 30 years has contributed tremendously to the growth of our brand," said STP Vice President of Auto Care Marketing Dan Dahlgren. "The association between Richard and STP definitely has an important place in motorsports and NASCAR history. Next year, we hope to take our relationship a step further by launching a joint engine maintenance education campaign." STP and Petty Enterprises will join forces to introduce a national program designed to educate Americans about automobile engine maintenance. The program, a joint effort between "The King," STP and Petty Enterprises' crew chiefs, is scheduled to kick-off in early 2001 and continue throughout the 2001 NASCAR season. The new sponsorship agreement will make 2001 the 30th consecutive season that Richard Petty had been affiliated with STP. Petty is arguably the most popular and accomplished driver in the U.S. Petty has captured more records than any other NASCAR driver, including 200 career wins, more than 1,100 career starts and 27 victories in one season. The latter record for wins included a streak of 10 in a row. Petty retired after the 1992 season with more than $7.7 million in career earnings. In 2001, Petty Enterprises will field three NASCAR Winston Cup teams: John Andretti's No. 43 Cheerios/Betty Crocker Dodge Intrepid R/T, Kyle Petty's No. 45 Sprint Dodge Intrepid R/T and Buckshot's No. 44 Georgia-Pacific Dodge Intrepid R/T. In addition, Petty Enterprises will field a NASCAR Craftsman Truck team. STP Products Company is a subsidiary of The Clorox Company , a manufacturer and marketer of household products, both domestic and international, and products for institutional markets. Founded in 1913, The Clorox Company, based in Oakland, Calif., has $4 billion in annual revenue and employs more than 11,000 people worldwide.