autoMedia.com Launched

16 November 2000
autoMedia.com Launched
   autoMedia.com Goes Online: New B2B Provider Delivers Premium Automotive
              Content to Internet and Traditional Media Clients

    PASADENA, Calif., Nov. 16 autoMedia.com is
multimedimensional creative organization designed to provide a full spectrum
of automotive-related content to both Internet and traditional business
customers.  Officially launching operations on November 15th, 2000 the firm is
focused on serving the singular needs of today's OEM and aftermarket firms,
web-based new- and used-car buying services and other special-interest
consumer sites.  By uniquely combining high-impact graphics with authoritative
commentary, the firm offers its customers a dramatic and cost-effective way to
add new dimensions to any web site or promotional effort.
    A multifaceted business provider, autoMedia.com's wide-ranging syndicated
portfolio presently includes nine different scalable channels of auto-specific
content.  These encompass new vehicle evaluations, vintage restoration
procedures, car care tips, performance how-tos, new product reviews, special
events and feature coverage, plus a comprehensive New Vehicle Buyers Guide and
weekly news updates from around the motoring world.
    Complementing autoMedia's library of syndicated materials, "the premier
source of automotive content on the web" also has the editorial and graphic
capability to create and deliver a full range of client-specific custom
material in both electronic and traditional print mediums.  Whether serving
OEM, aftermarket, or non-endemic web communities, autoMedia.com offers a
one-stop solution that includes overall web design and microsite development
as well as consulting services and promotional presentations for any
automotive-related operation.
    autoMedia.com President and CEO, Doug Hamlin, sees a growing need for this
type of provider.  "Savvy automotive consumers now turn to the internet as a
prime information source with ever increasing frequency.  Today, over
60 percent of the in-market buyers are consulting various auto-related web
sites prior to purchasing their vehicles.  Research indicates that trend will
become even more dominant in the years ahead.  We're delighted to be able to
play a key role in providing valuable information to these influential buyers
as well as to helping meet the promotional needs of our traditional clients.
    "To ensure maximum credibility, we've recruited some of the finest
automotive journalists in the business for the autoMedia.com team," Hamlin
went on to note.  "This group boasts well over 150 years of hands-on
experience in the field and includes names that are familiar to readers of
every major U.S. automotive publication."

    autoMedia.com is headquartered in Pasadena, California, with satellite
offices in Moorpark, California, and Detroit, Michigan.