Clueless in Seattle? Now You Can Learn Everything By Reading the New, Colorful 'Avis Traveler' Customized Travel Guides Covering 21 U.S. Markets
15 November 2000
Clueless in Seattle? Now You Can Learn Everything By Reading the New, Colorful 'Avis Traveler' Customized Travel Guides Covering 21 U.S. Markets
Avis Rent A Car is Launching Full Color Magazine Covering Local Attractions,
Amenities and Filled With Helpful Travel Tips for Avis Customers
GARDEN CITY, N.Y., Nov. 15 With the launch early next year
of "Avis Traveler," a new, full color travel guide customized for each
destination, Avis Rent A Car customers arriving in any of 21 U.S. regions will
get immediate information on local attractions and amenities even before they
arrive at a hotel or have a chance to access information online. View a
sample of an "Avis Traveler" cover below.
(Photo: http://www.newscom.com/cgi-bin/prnh/20001115/NYW128 )
The 16-page magazine -- announced today and expected to have a total
readership well over 4 million -- will feature articles on each locale,
including valuable information such as restaurants, tourist attractions and
nightlife, as well as local maps. It will be more comprehensive, more
engaging and will contain more detailed information than the maps currently
available to customers at Avis rental locations.
"We see 'Avis Traveler' as yet another way that Avis Rent A Car is
differentiating itself from the competition by helping customers to reduce the
stress of business or leisure travel," said F. Robert Salerno, Avis Group
Holdings President and Chief Operating Officer, Rental Car Group. "At one
time or another, we've all had the anxiety of arriving in a strange city and
wondering how to get to our hotel, where to eat, and how to find other local
attractions and amenities. 'Avis Traveler' will be especially valuable for
customers who prefer not to wait for the local guides available at their
hotel, and for other travelers -- especially those on vacation -- who may not
have the equipment or time to access online information sources. With 'Avis
Traveler,' the information will be at their fingertips even before they leave
our facilities."
Avis expects to distribute about 1.3 million copies of "Avis Traveler" in
these 21 markets nationwide: Atlanta, the San Francisco Bay Area, Boston,
Chicago, Colorado, Dallas, Detroit, the Metropolitan New York Area, Houston,
New Orleans, Northern Ohio, Orlando, Philadelphia, Phoenix, Pittsburgh,
Seattle, Southern California, South Florida, St. Louis, Tampa, and the Twin
Cities of Minneapolis-St. Paul.
The new magazine, to be updated twice a year and featuring national
advertising to support its circulation, is being published by Wieland
Communications, an Atlanta-based publisher of relocation guides and maps. The
Company estimates conservatively that "Avis Traveler" will enjoy
an adult "pass along" readership base of over 4.4 million. At a rate of
$60,000 for a four color advertising page, "Avis Traveler" projects an adult
reader cost per thousand of less than $14, even more efficient than the
traditional national business magazines or the in-flight magazines known for
their advertising efficiency. Potential advertisers should contact Lou
Wieland, President, Wieland Communications, 5457 Roswell Road, Suite 302,
Atlanta, GA 30343, (404) 257-9720.
Avis Group Holdings, Inc. is one of the world's leading service and
information providers of comprehensive automotive transportation and vehicle
management solutions. The Company operates Avis Rent A Car, the world's
second largest general-use car rental business in the world, with locations in
the United States, Canada, Australia, New Zealand, and the Latin American
Caribbean region; PHH Vehicle Management Services, one of the world's largest
fleet management and leasing companies; and Wright Express, the world's
largest fleet card provider.
For additional information and news, please log onto the Avis Web Site
(http://www.avis.com) or call Company News on Call at 1-800-758-5804, access
code #078975.