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Leading Financial Institution Expands Marketing Of Pioneering driversshield.com Auto Services Program

14 November 2000

Leading Financial Institution Expands Marketing Of Pioneering driversshield.com Auto Services Program

                Two-Year Exclusive Agreement Signed, a Million
                    Members Expected Within Twelve Months

    PLAINVIEW, N.Y., Nov. 14 driversshield.com Corp.,
reported today that one of its largest clients has signed a
two-year agreement to market the Company's pioneering auto discounts and
services program.
    The client, a leading financial institution, already offers the
driversshield.com ADS auto discounts and services program to its customers,
along with credit cards and other financial products, and its marketing
success has been a major factor in the rapid growth of the ADS subsidiary.
The ADS unit and driversshield.com FS, the largest of the Company's three
businesses, are both solidly profitable.  As a result, the Company earned
approximately $200,000 for the year's first nine months on sales of
$10.5 million, in contrast to a loss of nearly $550,000 in the 1999 period, a
swing of nearly $750,000.
    driversshield.com ADS wholesales the discounts and services program to
leading financial and membership organizations, which provide or resell it to
their customers or members as a complete benefits package, or as a customer
appreciation program.  The client, which requested that its name not be used,
has a current enrollment of nearly 700,000 members in its private label
version of the driversshield.com program, which offers drivers a unique array
of auto-related discounts and services, including roadside assistance, an auto
advice hotline, and a lifetime warranty on collision repairs.  Membership is
expected to exceed one million drivers within a year.
    "We're delighted with this strong reaffirmation and endorsement," said
Barry Siegel, Chairman and Chief Executive Officer of driversshield.com Corp.
"This client is a powerful force in the marketplace and offers the public a
wide variety of exceptional quality products and services.  We have an
excellent; mutually beneficial relationship.  On the basis of past
performance, we believe the expanded effort this client is planning will
increase its enrollment in the program to a million drivers before the end of
2001.  That would be a strong boost for us."
    driversshield.com Corp., formerly First Priority Group, Inc., changed its
name to reflect the current thrust and Internet focus of its three businesses.
driversshield.com FS is the Company's original business, formerly called
National Fleet Service.  It provides auto "managed care" claims management
services for self-insured corporate and municipal vehicle fleets, including
collision repairs, subrogation and salvage.
    The newest business, driversshield.com CRM, provides cost-saving collision
repair and customer relationship management services for insurance companies
through Web-based technology.  Siegel noted that the initial insurance client
was pleased with the results of a pilot program and is planning to extend the
drivershield.com CRM service to the company's other offices in coming months.
    Since its founding in 1983, the Company has built a national reputation
for efficient, cost-saving management of collision claims for self-insured
corporate and municipal vehicle fleets.  Clients include Coca-Cola, Time
Warner, IBM, Hershey Foods and many other prominent corporations.  Through its
affinity auto club programs, the Company has established relationships with
many prestigious financial organizations, credit card issuers and web sites,
including Assurant Group (part of the Fortis group), Aon, Protective Life,
Priceline.com and others.
    This announcement contains "forward looking statements."  Words
"anticipate," "believe," "estimate," "expect" and other similar expressions as
they relate to the Company and its management are intended to identify such
forward-looking statements.  Although the Company and its management believe
that the statements contained in this announcement are reasonable, it can give
no assurances that such statements will prove correct.  Factors that could
affect the occurrence of events or results discussed herein are included with
those mentioned in the Company's filings with the Securities and Exchange
Commission.