All-New Website For Land Rover - www.best4x4.landrover.com - Will Drive Consumers to Land Rover Centres
13 November 2000
All-New Website For Land Rover - www.best4x4.landrover.com - Will Drive Consumers to Land Rover Centres
AGENCY.COM Creates an Inviting New Interactive
Presence for Land Rover North America
LANHAM, Md. and NEW YORK, Nov. 13 Land Rover North
America, Inc. and AGENCY.COM , a leading e-business builder in
global markets, today announced the re-launch of Land Rover North America's
consumer-directed website-www.best4x4.landrover.com. (The new North American
site can also be reached through Land Rover's worldwide website at
http://www.landrover.com ). The North American portion of the worldwide Land
Rover site now features an overall look and feel that reflects Land Rover
North America's recent "Courage" advertising campaign. The "Courage" campaign
was developed and launched in May 2000 with creative help from GSD&M, Land
Rover North America's Austin-based advertising agency. The "Courage" campaign
is founded on an effort to build consumer traffic at the retail level by
inviting consumers to "Come see what a Land Rover is made of." In a similar
fashion, Land Rover North America's new consumer website has been created to
invite consumers to learn more about Land Rover, its products and the
company's reputation for an enjoyable retail experience.
"Thanks to the excellent creative and technical work put forth by
AGENCY.COM, Land Rover North America now has an easy-to-navigate website that
will put the right information in front of the right people," said Andrew
Polsinelli, Land Rover North America's General Manager of Internet and
Customer Relations. "With this new site, our goal from the start has been to
drive traffic at the retail level. We have a lot of faith in our retailers-
our Land Rover Centres are leaders in the automotive retail experience. If
the new website can encourage consumers to visit our family of retail
showrooms, then we've done our job."
The intuitive and easy-to-navigate site created by AGENCY.COM uses a
combination of frames and flash navigation to create an immersive user
experience. "Craft A Land Rover," for example, allows a user to design a
Discovery Series II or Range Rover to their desired specifications. The
"Choosing an SUV" section helps consumers decide which sport-utility features
are most important to them and provides the tools necessary to select a
vehicle that best matches their needs. This area of the website is based on
Land Rover North America's award-winning publication: "The Authoritative Guide
to Sport-Utility Vehicles." First published in 1997, The Authoritative Guide
provides impartial comparative data on nearly every sport-utility vehicle
currently for sale in North America and offers useful information on subjects
such as towing, off-road driving, four-wheel-drive systems and safety. This
open, straight-forward approach to providing consumers the necessary material
to make an informed decision on a vehicle purchase is central to the honest
and authoritative Land Rover sales process.
Fundamental to the new site is the overall link to the Land Rover Centre
experience. Throughout the site, users are encouraged to "Find A Retailer" by
zip code or state. North America counts 125 Land Rover retail outlets in the
US and another 17 in Canada; a total of 85 are Land Rover's critically
acclaimed Land Rover Centres. In 2000, J.D. Power and Associates ranked Land
Rover among the top-five in the U.S. industry in consumer satisfaction with
the sales experience.
Site visitors are also encouraged to "Request Literature" by providing
their contact information. The "Owners' Centre" provides information on
exclusive Land Rover Driving Schools and worldwide travel opportunities
through the Land Rover Adventures program, further developing an affinity to
the Land Rover family of owners.
"For more than 50 years, Land Rover has been a company that stands for its
values, one of which is a commitment to creating purpose-built vehicles
designed for a driver's needs. The new Land Rover site is an extension of this
philosophy, providing users with an engaging online experience, " said Lori
Wilson, Vice President of Creative, AGENCY.COM: Dallas. "We have literally
'washed the mud off' the old site and created a more sophisticated look and
feel."
About AGENCY.COM
AGENCY.COM is a leading e-business builder in global markets. The company
provides strategy, branding and technology services that help its clients
build and grow their interactive business across multiple digital channels --
the Web, wireless and interactive television. Founded in January 1995,
AGENCY.COM is headquartered in New York and has offices in Amsterdam, Atlanta,
Boston, Chicago, Copenhagen, Dallas, London, Paris, Portland (OR), San
Francisco, Vail (CO), Woodbridge (NJ) and affiliate offices in Miami (FL),
Seoul, Korea and Singapore. AGENCY.COM serves a broad and diversified global
client base in a variety of industries, including 3M, Bank of America, British
Airways, Colgate-Palmolive, Compaq, Heineken, Incyte Genomics and Reuters.
For investor information, please visit http://www.agency.com/investors or call
AGENCY.COM's Investor Relations line at 212.358.2702. To receive press
releases going forward, please send contact information to
investors@agency.com or call toll free 877.721.3006 for a fax copy.
Matters discussed in this release may include forward-looking statements
that involve risks and uncertainties, and actual results may be materially
different. Factors that could cause actual events or results to differ from
anticipated events or results include risk factors and other items that are
contained in AGENCY.COM's reports and documents filed from time to time with
the Securities and Exchange Commission.
About Land Rover North America, Inc.
Land Rover North America, Inc., established in 1986, imports and
distributes Range Rover and Discovery Series II vehicles manufactured for sale
in North America by Land Rover Group Limited in Solihull, England. Land
Rover's worldwide operations are wholly owned by Ford Motor Company, Dearborn,
Michigan.