Aris Corporation Develops High-Mileage Internet Presence for Big O Tires
13 November 2000
Aris Corporation Develops High-Mileage Internet Presence for Big O Tires
BELLEVUE, Wash.--Nov. 13, 2000--Aris Corporation , a global eBusiness and Enterprise Application solutions provider, today announced the development of a full-spectrum online business environment for Big O Tires, one of North America's fastest growing retail tire and auto service networks.
The relationship between Aris and Big O Tires began several months ago, as Big O sought to establish a strong Internet presence and consistent brand image in the form of a company sponsored Web site.
"The new site was designed to help drive increased consumer business to their dealer network and to articulate the quality, value and service behind the Big O Tire brand," commented Kile Rury, project manager for Aris. "We created a site rich in content, sound and graphics, that is straightforward and encourages user interactivity."
Developed with a multi-phased project approach, using Aris' proprietary 4D methodology which ensures rapid deployment and the highest standards of quality assurance, phase one of Big O's new site effectively organizes useful consumer information. The site will offer features, such as a store locator, product recommendations, advice, discount coupons and comparative information for purchasing. Additionally, the site will provide sales referrals and solidify the online brand and image for Big O.
Aris also created a robust content management system to administer Big O Tires public site and dealer extranet. This management system allows individual franchises to update and tailor local content while corporate and regional content is managed at the enterprise level.
"Big O's internal development team has successfully stocked the site with their own content and graphics. This system enables Big O knowledge experts to play a key part in keeping the content fresh and localizing their marketing efforts," commented Kelley O'Reilly, senior vice president of sales and marketing for Big O Tires.
"In addition to driving business to our local dealer networks, where high-caliber experts can build quality, long-term relationships with customers online, Aris has successfully combined and incorporated our vision, products and services into an application that best meets our customer's needs," said O'Reilly. "As a leading tire and auto service network, we believe our customers and dealers deserve a service-centric approach and the site delivers that."
About Aris
Aris Corporation delivers eBusiness and enterprise application solutions using a unique approach called interactive Enterprise Relationship Management (iERM), designed to deepen and cement a company's relationships with customers, employees, investors, and business-to-business partners. Aris has offices across the U.S. and in the United Kingdom, with over 400 employees worldwide, and is headquartered in Bellevue, Wash.
About Big O Tires
Big O Tires, headquartered in Englewood, Colo., is one of North America's fastest-growing retail tire and auto service networks. Big O serves the high performance, light truck, and passenger aftermarkets with over 500 franchises and company-owned retail stores nation-wide. In 1996, Big O Tires was acquired by TBC Corporation, a national distributor of tires, batteries, tubes, filters and service equipment. This alliance strengthens the Big O name by expanding buying power from quality suppliers at competitive prices. For additional information, please visit www.bigotires.com.
Statements in this press release, and elsewhere, that look forward in time or include anything other than historical information, involve risks and uncertainties that may affect the Company's actual results of operations. Statements contained in this release regarding the Company's anticipated future earnings and results of operations, its eBusiness strategy, future hiring patterns and on the Company's ability to expand its eBusiness solutions are "forward-looking statements," as that phrase is defined by the Private Securities Litigation Reform Act of 1995. These forward-looking statements cover subjects that are inherently difficult to predict and are subject to certain risks, including future client demand for integrated eBusiness and IT solutions; the rate of growth of the internet; competition from other businesses providing similar services to that of the Company; the Company's ability to successfully execute its business strategy and management and operational re-alignment of its consulting business; the Company's ability to attract, retain and motivate highly skilled eBusiness and IT professionals; its dependence upon key vendors of software technology; fluctuations in foreign currency exchange rates; and issues that may arise in product and service development and possible decisions by third parties to delay or cancel the release of products under development. More information regarding these risks and other uncertainties that could potentially affect our operating results is disclosed in the Company's periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended. These reports are available at www.sec.gov.