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Magna Seating Receives Honorable Mention for Articulating Cup Holder

13 November 2000

Magna Seating Systems Receives Honorable Mention for Articulating Cup Holder

    DETROIT, Nov. 10 Magna Seating Systems received an
honorable mention for the development of it's Articulating Cup Holder at the
30th Annual Society of Plastics Engineers (SPE) Awards held last night at Cobo
Arena.  Approximately 1,000 auto industry engineers and executives were in
attendance at the event.  This year's theme was "2001 - A Plastics Odyssey."
Established in 1970, the SPE Automotive Division's Most Innovative Use of
Plastics Awards is one of the industry's premier recognition programs.
    Magna Seating Systems was chosen as a finalist for the body interior
category, where competing finalists were selected for contributions to the
advancement of the automotive plastics industry.  Seven categories of
nominations included applications that demonstrated remarkable cost and
environmental improvement as well as value in weight and performance.  Magna's
articulating cup holder was recognized for innovative design features that
resulted in a unique assembly approach and superior functionality.
    Magna Seating Systems' articulating cup holder can be seen on the second
row bucket seats in DaimlerChrysler's 2001 minivans, including the Chrysler
Voyager, Town & Country, and Dodge Caravan.  These seats are equipped with
Magna Seating Systems' patented Fold & Tumble(TM) mechanism for easy 3rd row
ingress and egress.  Magna Seating Systems' cup holder is integrated into the
side shields of the seat.  When the cup holder is deployed, it remains level
regardless of Fold & Tumble(TM) actuation.  The result is a cup holder that
stays put while the seat is operated, reducing the likelihood of accidental
spills.  The cup holder also accommodates virtually any beverage, from juice
box to travel mug, up to 80 mm in diameter.
    Uncomplicated design makes the cup holder easy to assemble with fewer
parts and unique attachment methods.  It consists of only 6 injection-molded
parts and utilizes an automated assembly process.  The components are
sonically welded and require no separate fasteners because they simply snap
together.  Yes, this is the ultimate cup holder!
    Magna Seating Systems -- Innovation from the bottom up(TM)