Take to Auction Licenses Marvel Super Heroes(TM)
10 November 2000
Take to Auction Licenses Marvel Super Heroes(TM)
FORT LAUDERDALE, Fla., Nov. 10 Take to Auction (Amex: TTA)
announced today the signing of a licensing agreement with Marvel Enterprises,
Inc. for their world renowned super hero characters. Take to
Auction is planning to air brush the images of Marvel's famous super heroes
such as Spider-Man, Wolverine, The Hulk and Iron Man onto new, high profile
automobiles such as the Chrysler PT Cruiser and Prowler. These exclusive,
one-of-a-kind vehicles will then be listed on eBay.
The first online listing was kicked off by the "Need a Super Hero
Sweepstakes." Participants can vote for the Marvel character they would most
like to see painted on a 2001 Limited Edition PT Cruiser. Five lucky
contestants will win a CGC Graded Marvel Comic Book, valued between $200-$900.
Contestants can find more information about the sweepstakes at Take to
Auction's web site: http://www.taketoauction.com; on Marvel's web site:
http://www.marvel.com and at eBay:
http://members.ebay.com/aboutme/for_charities@taketoauction.com/
"We are excited about this newly forged relationship with Marvel," said
Albert Friedman, President and Chief Executive Officer of Take To Auction,
"Together, Marvel and Take to Auction are creating unique items to be listed
online. Some of these creations will help great charitable organizations.
Once again, we call on the Marvel super heroes to save the day."
"Our goal is to continue to enlist high profile companies in our efforts
to raise more awareness and support for local and national charitable
organizations," continued Mr. Friedman.
Russ Brown, Senior Vice President, Consumer Products, Promotions & Media
Sales for Marvel Enterprises, added, "We are always looking for innovative
ways to maximize exposure for our super hero brands. This partnership with
Take To Auction enables us to deliver exciting, one-of-a-kind products that
will be of great interest to both our huge fan base and general consumers,
while also benefiting others through the charitable donation."
The PT Cruiser will be painted live, by artist Michael Israel, at the 13th
Annual Downtown Boca Raton Festival of the Arts on November 11, 2000, and will
be listed on eBay for ten days, starting November 11. The profits from the
proceeds will benefit the Jackson Memorial Foundation for pediatric oncology.
About Take to Auction
Take to Auction (http://www.taketoauction.com) provides a unique opportunity for
its membership community by providing access to its online catalog of
authentic collectibles and factory-new specialty items to post and sell at
premier online auction sites such as eBay and Yahoo! Take To Auction lists
the member's selection at an auction site, processes payment from the highest
bidder and ships the item on behalf of the member. The member then receives
the profit from the spread between the minimum, or reserve bid, and the final
bid price.
About Marvel Enterprises, Inc.
With a library of over 4,700 proprietary characters, Marvel Enterprises,
Inc. is one of the world's most prominent character-based entertainment
companies. Marvel's operations are focused in five divisions: entertainment
(Marvel Studios), licensing, toys (Toy Biz), comic book publishing and
Internet/New Media. Marvel facilitates the creation of entertainment
projects, including feature films, television, home video and the Internet,
based on its characters and also licenses its characters for use in a wide
range of consumer products and services including video and computer games,
apparel, collectibles, snack foods and promotions. Marvel's characters and
plot lines are created by its comic book division which continues to maintain
a leadership position in the U.S. and worldwide while also serving as an
invaluable source of intellectual property. For additional information visit
the Marvel Web site at http://www.marvel.com.