Intellocity Selected by J. Walter Thompson to Develop ITV Site for Ford
9 November 2000
Intellocity Selected by J. Walter Thompson to Develop ITV Site for Ford
DENVER--Nov. 9, 2000--Intellocity, USA Inc., a leading provider of design, development and integration services to the interactive and enhanced television market, today announced that it has been contracted by J. Walter Thompson to develop an interactive television site for JWT's client, Ford Motor Company.The site will initially be developed for the Motorola DCT2000 platform and will be engineered for easy adaptation onto other iTV platforms.
"We see interactive television as a catalyst for change in the way advertisers communicate with consumers. It is enabling the advertiser to deliver of a far more relevant message and brand experience," says Charles Schultz, Convergence Manager of J. Walter Thompson. "Our collaboration with Intellocity brings a pioneering opportunity to our clients that allows them to be at the forefront as new opportunities emerge."
The Ford site, an extension of Ford's fordoutfitters.com website, will provide a convenient location for consumers to register for a variety of Ford promotions and sweepstakes. Intellocity will design and build the client-side application and user navigation template, which will allow Ford to implement a series of promotions involving the Ford Escape and will enable Ford to revise the site for future contests. Intellocity will also build an application to export viewer entries from the iTV site to the http://www.fordoutfitter.com contest database.
Interactive television viewers will be able to access the Ford site via on-screen banner ads and promotional placards.
"The Ford interactive television site offers viewers a personalized promotional and commerce experience with the simple click of their remote control," said Joel Hassell, chairman and CEO of Intellocity. "The combined expertise of Intellocity and J. Walter Thompson offers Ford a cutting-edge approach for reaching consumers and broadening their message through the power of interactive television."
About Intellocity USA
Intellocity USA, Inc. is the leading provider of design, development and integration services, focused solely on the interactive and enhanced television market. The company designs and builds infrastructure, content and tools for broadband network operators, content providers and advertisers seeking to take leadership positions in the emerging interactive and enhanced television sector. The company remains independent of any one technology so that it can deliver the optimal interactive television solution to meet the business needs of each customer. Intellocity's clients include, among others, AT&T (http://www.att.com), Microsoft/WebTV (http://www.webtv.com), nCube (http://www.ncube.com), Motorola (http://www.motorola.com), Wink (http://www.wink.com), Liberate (http://www.liberate.com), Hewlett-Packard (http://www.hp.com), and Food.com (http://www.food.com). Intellocity's parent company recently acquired Viziworx, Inc., a leading developer of web-based, platform independent solutions for the development, management and distribution of enhanced and interactive television content. Founded in 1999, Intellocity is a privately held company headquartered in Denver, Colorado. Additional information can be found at: www.intellocity.com
About J. Walter Thompson
J. Walter Thompson, the world's original advertising/communications company, is nearing its 136th anniversary. The Detroit office is the largest of its 300-plus facilities in 90 countries, and the company ranks near the top among world ad agencies. The organization's philosophy of "Total Branding" helps develop clients' sales and long-term value. That mission continues to enhance the growth of both J. Walter Thompson and its clients in the year 2000.