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All Roads Lead to the Checkered Flag: College Football Joins NASCAR Winston Cup Racing to Unveil the First Ever Cross-Marketed Race Car

9 November 2000

All Roads Lead to the Checkered Flag: College Football Joins NASCAR Winston Cup Racing to Unveil the First Ever Cross-Marketed Race Car

    ATLANTA, Nov. 9 The Chick-fil-A Peach Bowl and BellSouth
Corporation, a corporate sponsor of the Bowl, will unveil today a special
Chick-fil-A Peach Bowl paint scheme on the No. 01 BellSouth/Team SABCO
Chevrolet.  The unveiling will take place at 6:00 p.m. prior to the Georgia
Tech vs. Virginia football game.  The Chick-fil-A Peach Bowl paint scheme will
be featured in the NAPA 500 at the Atlanta Motor Speedway on November 19.  The
Chick-fil-A Peach Bowl logo will appear on the hood of the car and on the side
panels.  This sponsorship marks the first time that a college bowl game has
cross-marketed to the NASCAR audience.
    The unveiling at the Calloway Plaza parking lot at Bobby Dodd Stadium will
feature appearances by David Salyers, vice president of store marketing for
Chick-fil-A, Inc; Glenn Cornell, chairman of the Chick-fil-A Peach Bowl; and
Gary Stokan, president of the Chick-fil-A Peach Bowl.
    Die-cast versions of the special Chick-fil-A Peach Bowl paint scheme on
the BellSouth/Team SABCO Winston Cup car will be sold via the Chick-fil-A
Peach Bowl Web site during Bowl Week (http://www.chick-fil-apeachbowl.com ).
    For more information about the Chick-fil-A Peach Bowl, call 404-586-8500,
or visit the web site, hosted by BellSouth at http://www.chick-fil-apeachbowl.com.
For Chick-fil-A Peach Bowl game tickets, call 404-586-TIXX or visit the site,
and for hotel reservations for metro Atlanta Marriott hotels, call 1-888-GO-
PEACH.

    CONTACT: Kelly Johnson/Lisa Bigazzi, The Headline Group
             404-262-3000 or 404-307-0153 (cell)

             Pattie Kushner, BellSouth Corporation
             404-249-2365

             Megan Montgomery, Team SABCO,
             704-662-9642