Markethaus Inc. Selects Imagio/JWT for Public Relations Counsel; Public Relations Effort to Build Presence for Online Automotive Business Applications Company
9 November 2000
Markethaus Inc. Selects Imagio/JWT for Public Relations Counsel; Public Relations Effort to Build Presence for Online Automotive Business Applications Company
SEATTLE--Nov. 9, 2000--Markethaus Inc. (www.markethaus.net) today announced the selection of Imagio/JWT Technology Public Relations to increase local and national awareness of its e-business and the launch of its new Internet-based hosted applications for the automotive industry.Markethaus Inc. leverages the convenience of the Internet and power of database-driven technology to offer national brand and independent automotive service centers a full suite of hosted applications for e-marketing and operations. The company has developed customer relationship management (CRM) and business operations management systems to help service centers manage daily operations, improve and reward customer loyalty and cost-effectively increase customer retention and acquisition.
Imagio/JWT will provide Markethaus with strategic public relations and marketing services to position the company as a leader in Internet- and database-technology solutions for the automotive service industry. Markethaus is led by a seasoned management team with successful entrepreneurial experience in the automotive, technology and marketing industries. Markethaus' Internet-centric capabilities, products and offerings will be manifested in ServiceYourCar.com -- an Internet portal connecting automotive service centers and automobile owners -- scheduled to launch during the first quarter of 2001.
"Imagio/JWT has a proven track record of successfully representing Internet and e-commerce companies," said Glenn Northrop, Markethaus president and chief executive officer. "Our goal is to provide the automotive service industry with technology tools to help them improve both customer loyalty and the bottom line."
"Imagio is excited to represent a company that has such a unique vision and competitive spirit," said Ralph Fascitelli, Imagio/JWT co-founder and chief executive officer. "With such a strong business plan and seasoned executive team, Markethaus is in a position to offer powerful tools to the automotive service industry on a local and national level."
About Markethaus Inc.
Seattle-based Markethaus Inc. develops and delivers Internet-based hosted applications services to the automotive service center industry, including national brand and independent automotive service centers. Leveraging the convenience of the Internet and power of database-driven technology, the company has developed customer relationship management (CRM) and business operations management systems to help automotive service centers more easily manage daily operations, improve and reward customer loyalty and cost-effectively increase customer retention and acquisition. Markethaus is funded by Prince Sultan, Bin Faisal Bin Turki of Saudi Arabia and other private investors. Markethaus is headquartered at 821 2nd Ave., Suite 1110, Seattle, Wash., 98104 and can be reached by phone at 206/686-2065. More information also is available at www.markethaus.net.
About Imagio/JWT Technology Public Relations
Located in Seattle, Imagio/JWT is an independent unit of J. Walter Thompson North America. Specializing in the high-tech industry, Imagio/JWT partners with emerging and established technology companies to strategically support all marketing and communications needs. Imagio/JWT offers an integrated line of services, including strategic planning, advertising and creative development, public relations and interactive design. JWT North America also has offices in Atlanta, Chicago, Detroit, Los Angeles, Miami, New York, San Francisco and Toronto. J. Walter Thompson, an agency in the WPP Group, plc, with billings of $9 billion, is the fourth largest advertising agency in the world with offices in 87 countries.
NOTE TO EDITORS: In the Company name noted in this news release, there is a vertical slash between Imagio and JWT Technology Public Relations. This symbol has been changed to a forward slash, as it may not appear properly in some systems.