The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Ultra Motorcycle Co. Appoints President and Chief Executive Officer

8 November 2000

Ultra Motorcycle Co. Appoints President and Chief Executive Officer

    MIRA LOMA, Calif.--Nov. 8, 2000--Bikers Dream Inc. , which operates under the name Ultra Motorcycle Co., Wednesday announced the appointment of Harold "Hal" L. Collins to president and CEO, effective Nov. 1, 2000.
    Collins had been serving as chief operating officer and member of the board of directors.
    In making the announcement, John Russell, chairman of the board of directors stated: "The board of directors selected Hal because of experience and industry expertise. He has tremendous insight to Ultra's business needs, and will provide the company with the commitment, integrity and vision needed at this point in its growth. Hal has proven to us during his term as COO that he has all the qualifications needed to run this company."
    Collins joined the company in the fall of 1998, serving as vice president and general counsel until April of 2000, when he was appointed as the company's chief operating officer following the resignation of the company's former president and CEO. Collins has also served on the company's board of directors since February of 2000.
    A long-time motorcycle enthusiast, Collins maintained a successful private law practice from 1977 until the time he joined the company in 1998. Collins holds a bachelor of science degree in business administration from California State University at Los Angeles, and a juris doctor degree from Southwestern University School of Law in Los Angeles.
    Ultra Motorcycle Co. is a leading designer, manufacturer and distributor of high quality, American-made heavyweight cruiser motorcycles. Ultra's models include the Sledgehammer, Fat Pounder, Ground Pounder, Ground Pounder ST, Avenger, Jackhammer ST, Wide One and Wide Two. All of the Ultra models are manufactured at the company's corporate headquarters and manufacturing facility in Mira Loma. Ultra motorcycles are distributed through a nationwide dealer network.

    Certain matters discussed herein are "forward-looking" statements intended to qualify for the safe harbors from liability in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from those anticipated as of the date hereof. Specific factors that might cause such a difference might include, but not be limited to, those referenced in the company's filings with the Securities and Exchange Commission. The forward-looking statements contained herein are only made as of the date hereof and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.