Delano and Yourautochoice.com, an Avis Company, Bring Velocity to Campaign Management
8 November 2000
Delano and Yourautochoice.com, an Avis Company, Bring Velocity to Campaign Management
TORONTO--Nov. 8, 2000--Delano Technology CorporationUK Firm's e-Marketing Campaigns Turned Around in 48 Hours With
Customer Velocity
Delano Technology Corporation , a leading provider of intelligent interaction-based e-business and eCRM solutions for the enterprise, has teamed with Yourautochoice.com, the UK's premier source of nearly new cars and member of the Avis Europe group, to attract new customers through online marketing campaigns.
In just 48 hours, the companies designed and implemented several e-marketing campaigns using Delano(TM) Customer Velocity(TM), taking a fraction of the two weeks typically required to manually deploy e-mail campaigns.
Using Customer Velocity, Delano's integrated suite of e-marketing and e-service applications, Delano and Yourautochoice.com deployed special campaign promotions to attract new customers. The initial campaigns offered all registered Web site visitors (who were not already clients) a discount off a car bought through the site within the next nine months; followed by campaigns offering 500 Pounds Sterling of gasoline vouchers to anyone purchasing a car in the week following the Web offer. The combination of these e-marketing campaigns and nationwide advertising campaigns enabled Yourautochoice.com to attract more than 22,000 additional visitors to its site and over 1,500 online requests for vehicles.
"It's at moments like these that it's essential to communicate effectively on a one-to-one basis with a potential customer, and the quicker we do it the less likely that person is going to buy their car elsewhere," says Robbie Reynders, Chief Technical Officer at Yourautochoice.com. "With Delano's quick-to-install, leading-edge technology, this is achievable."
Reynders adds, "Using Delano's eCRM solution, we were able to kick-off campaigns in a matter of days rather than weeks, enabling us to improve the conversion rate of browsers to car-buyers, and directly increase our sales revenue. Going forward, we plan to extend this philosophy and use Customer Velocity for all electronic interactions, such as special promotions, customer surveys, newsletters, and online customer service within our call center."
Customer Velocity is a robust, fully integrated suite of customer-facing applications that leverages e-mail, the Web, and wireless communications channels to manage customer relationships through the entire customer lifecycle. Built on the award-winning Delano e-Business Interaction Suite(TM), Customer Velocity delivers out-of-the-box applications for marketing campaigns, surveys, newsletters, and e-mail response management.
"Improved personalized electronic interactions directly impact profitability by increasing sales, reducing costs and accelerating the efficiency of business processes," says Gary Boyce, Delano Technology Europe's Managing Director. "When you combine this with implementation time-scales of weeks rather than months-or days as in the case of Yourautochoice.com-the results can be phenomenal. Typically our clients achieve triple-digit rates of return on their investment within the first year."
About Delano Technology Corporation
Delano Technology Corporation is a leading provider of e-business solutions that enable an enterprise to intelligently interact with its customers and trading partners, for fast measurable results. Delano's solution includes a robust e-business platform, a fully integrated eCRM application suite, and an advanced analytic platform and applications for e-business. Delano's solution, which enables an organization to increase revenue, reduce costs, and drive customer satisfaction and loyalty, is powering some of today's leading enterprises, including Charles Schwab, Nortel Networks, Commerx (for PlasticsNet.com), Ericsson, Macromedia, and i2 Technologies. Delano is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific. For additional information, contact Delano Technology Corporation, 302 Town Centre Boulevard, Markham, ON, L3R 0E8; www.delanotech.com.
About Yourautochoice.com
Yourautochoice.com, an Avis Europe plc company, aims to meet the growing demand from consumers who want to buy high quality, good value used cars without having to trudge around garage after garage and without being shadowed everywhere they go by high pressure sales tactics from used car salesmen. The company provides the largest range of nearly new cars available on the Internet in the UK and provides a fast search and matching service for consumers who log on to the site.
Delano, Customer Velocity, and the e-Business Interaction Suite are trademarks of Delano Technology International SRL. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.
Forward-looking statements in this press release, including statements relating to the anticipated benefits from the relationship with Yourautochoice.com are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to rapid technological change and increased levels of competition within our industry, our ability to manage growth, continued acceptance of our products, intellectual property rights and other risks detailed from time to time in our filings with the United States Securities and Exchange Commission.