Amerigon Names Jurgen Brachetti VP European Operations
7 November 2000
Amerigon Names Jurgen Brachetti VP European Operations
IRWINDALE, Calif., Nov. 7 Amerigon Incorporated
today announced that Jurgen Brachetti, Ph. D., a veteran
marketing and sales executive and engineer, has been named Vice President,
European Operations, effective immediately. Dr. Brachetti, 41, will oversee
all European business for Amerigon, a developer, manufacturer and marketer of
proprietary, high technology products for automotive original equipment
manufacturers (OEMs) around the world. He will report directly to Amerigon
Vice President, Marketing Daniel R. Coker.
Dr. Brachetti's career includes a number of years working with such major
automotive manufacturers as General Motors, Ford, Daimler-Chrysler, BMW,
Renault, Peugot and Fiat. For the past two years, Dr. Brachetti has served as
a technology consultant in Europe advising industry and municipal governments
on telematics and e-commerce initiatives.
Prior to that he was the Managing Director, Sales and Marketing, for
Mannesmann Autocom in Dusseldorf where he managed a 50-person team and did
market entry planning, determined sales revenue potentials of various market
segments, built sales and marketing concepts and handled public relations.
"Jurgen is a proven veteran of the OEM business as well as a successful
manager and communications executive," Coker said. "He has the sales,
marketing and technical expertise we need for what we see as a rapidly
expanding market for our products throughout Europe."
From 1996-1997, Dr. Brachetti was Sales Director and Account Manager for
Hella Hueck KG in Lippstadt, Germany where he managed the work of 30 employees
and worked with worldwide OEM customers of General Motors, Ford and Chrysler.
Dr. Brachetti spent seven years, from 1989-1996, working for Robert Bosch
GmbH in different locations in Germany and England. He handled sales of motor
directional systems in Stuttgart for French customers, worked in external
sales and customer relations with Ford Europe in Cologne and worked in
external technical sales in London. In Hildesheim, Germany, he was sales
department head where he won plaudits for growing sales revenue working with
OEM customers of Renault, Fiat, Ford and Chrysler.
He is a graduate of the University of Kaiserslautern with degrees in
electro technology, and communications technology and he has a doctorate in
engineering. Dr. Brachetti speaks German, French, Spanish and English. He
resides in Dusseldorf.
About Amerigon
Amerigon, headquartered in Irwindale, Calif., develops, manufactures and
markets proprietary technology products for automotive OEMs. The Company's
products include the Climate Control Seat (CCS) technology, the AmeriGuard(TM)
radar sensing systems designed to extend the driver's field of view in such
vehicle applications as enhanced parking aids, back-up warning systems and
side object detection. The Company maintains a sales and technical support
center in Detroit, and sales and technical support centers in both Japan and
Germany.
Certain matters discussed in this release, including the Company
continuing to allocate funds toward development and sales and marketing,
consumer demand for its products, expected revenue and revenue growth, expense
levels and expected losses for the foreseeable future, are forward-looking
statements that involve risks and uncertainties, and actual results may be
different. Such risks and uncertainties include the acceptance and
performance of the Company's products, the Company's ability to develop new
products successfully and the ability to obtain new sources of financing.
Please also refer to the Company's Securities and Exchange Commission reports,
including but not limited to the Form 10-K for the year ended December 31,
1999 and the Form 10-Q for the quarter ended June 30, 2000.
For more information contact investors, Jill Cieslak,jill@allencaron.com,
or media, Len Hall, len@allencaron.com, both of Allen & Caron Inc,
949-474-4300, for Amerigon Incorporated.