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ATCAdvantage Revolutionizes Internet Remarketing Technology

6 November 2000

ATCAdvantage Revolutionizes Internet Remarketing Technology

    Business Editors/Automotive & High-Tech Writers

    SCOTTSDALE, Ariz.--Nov. 6, 2000-- AutoTradeCenter.com Inc. (OTCBB: AUTC) Monday announced the second generation of ATCAdvantage, an advanced Internet technology system based on the company's innovative B2B e-commerce model for vehicle remarketing.
    This development is the direct result of the company's proven first generation systems and, industry demand for even more robust, scalable, business rules-based technology.
    The new ATCAdvantage templatable technology builds upon the original version specifically designed to address the concerns shared by all vehicle remarketers: how to sell the vehicle to the target dealer audience, at the highest possible price, and at the earliest point in the selling cycle, with the least expense incurred.
    The enhanced systems' multi-layered design allows a seller to apply various sets of criteria to an entire vehicle portfolio, or specific vehicles within that portfolio, seamlessly.
    "The ATCAdvantage is designed with the future in mind," stated Roger L. Butterwick, AutoTradeCenter.com president. "We estimate 10 million vehicles coming into our target market annually. This system can effortlessly handle millions of listed vehicles and tens of thousands of dealers buying cars simultaneously."
    AutoTradeCenter.com (ATC) is the leading Internet-based "business-to-business" automotive re-marketing company.
    On its web site, http://www.autotradecenter.com/, the company markets its services to automobile manufacturers, captive finance companies, lease and rental companies, and financial institutions across the United States who can use the site's many features for more efficient buying, selling and trading.
    ATC powers the American Honda Finance Corp.'s Vehicle Inter-Dealer Purchase System "VIPS" and American Suzuki Motor Corp.'s PROLine utilizing Internet technology and remarketing services.
    For more information on AutoTradeCenter.com Inc., please visit http://www.autotradecenter.com/ or contact Public Relations at lseegan@autotradecenter.com.

    Statements regarding financial matters in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995.
    The company intends that such statements about the company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the safe harbors created thereby.
    Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.