Etak and Ten Square Sign Licensing Agreement for EtakMap Premium; Etak's Mapping Solutions Bring Highly Accurate Maps and Directions to Ten Square's Interactive Digital Network
6 November 2000
Etak and Ten Square Sign Licensing Agreement for EtakMap Premium; Etak's Mapping Solutions Bring Highly Accurate Maps and Directions to Ten Square's Interactive Digital Network
MENLO PARK, Calif.--Nov. 6, 2000--Etak Inc., the premier publisher of digital map databases, real-time traffic information and advanced map technology, today announced it has licensed EtakMap(R) Premium digital map data and GeoEngine(R) software development tool kit to Ten Square(TM), an interactive point-of-sale (POS) broadcasting and publishing company. Utilizing Etak's map data and tools, Ten Square will offer printable maps and driving directions to consumers through POS devices nationwide.Etak's EtakMap Premium will provide Ten Square with highly accurate and comprehensive map data, while GeoEngine will enable fast map drawing and highly accurate geocoding. Ten Square will also utilize two additional GeoEngine plug-in modules that will further enhance its service. The Spatial Query Plug-In will be used to immediately retrieve map data to answer queries relating to distance. The Pathfinding Plug-In will quickly create driving directions between two addresses. With Etak's high-quality map data and robust tools, Ten Square will have the ability to rapidly retrieve, display and print highly accurate maps and directions on any POS device in their system.
"Never before has rich mapping content been delivered to POS devices. With Etak maps and directions, merchants will now have the ability to expand customer service opportunities, offering instant aid to their patrons. Customers will be able to walk away from a POS system with valuable maps and directions in hand," said Tony Shah, vice president of product marketing for Ten Square. "Mapping is a cornerstone of many Ten Square applications that will directly benefit consumers, merchants and retailers alike while enhancing the purchase experience."
Designed to deliver interactive digital content to POS devices such as gas pumps, ATMs, and kiosks, Ten Square's Digital Network provides additional value to consumers where and while they shop. Ten Square links local merchants within a community by providing applications and services tailored to their customers' interests creating a digital merchant neighborhood.
"We are pleased that Ten Square has chosen Etak to bring mapping capabilities to its Digital Network," said Kiyoshi Hamai, vice president of product management and support for Etak. "Tailored to work together, EtakMap Premium and GeoEngine are ideal for business and consumer applications that require excellent accuracy, rapid map data retrieval, processing and display. Ten Square's service is a great example of this."
Ten Square's Digital Neighborhood Network(TM)
Ten Square offers interactive digital content everywhere consumers have to wait for a payment transaction to complete, including gas pumps, ATMs and kiosks. Through strategic alliances and utilizing best-of-breed open technologies, Ten Square enables advertisers and other content providers to reach people wherever they buy products and services in their community.
About Ten Square
Ten Square provides a secure, interactive broadcasting and publishing POS network. It takes advantage of existing Internet-based infrastructures to deliver interactive content on POS screens starting with gas pumps, right to where consumers shop including promotions, information, and e-commerce opportunities. Ten Square links local merchants within a community by providing applications and services tailored to their customer's interests, creating a digital neighborhood. For more information, please contact http://www.tensquare.com or by phone at 408/885-1877.
About Etak
Etak is the premier publisher of digital maps and location-based technology for in-vehicle information systems, mobile traveler information systems, real-time traffic services and commercial business geographic markets. Headquartered in Menlo Park, Calif., Etak was acquired by Tele Atlas of Belgium in May 2000. With the Etak acquisition, Tele Atlas is the leader in global digital mapping. For more information on Etak's products and services, please visit http://www.etak.com.
Etak, EtakMap, GeoEngine and the Etak logo are registered trademarks of Etak Inc. All other trademarks mentioned herein are the property of their respective owners. The statements provided herein are for informational purposes only and may be amended or altered by Etak without notice or liability. Etak disclaims liability for any inaccuracies, errors or omissions in this press release. Copyright 2000 Etak, Inc. All rights reserved.