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Ford Unveils New Strategy for Widening Appeal of Crown Victoria; just-auto.com and BlueOvalNews.com Report

6 November 2000

Ford Unveils New Strategy for Widening Appeal of Crown Victoria; just-auto.com and BlueOvalNews.com Report

    LONDON, Nov. 6 http://www.just-auto.com -- Following the
success of the Focus, Ford is planning to apply the same ideas to the Crown
Victoria.
    In an exclusive interview at
http://www.just-auto.com/features_detail.asp?art=317 with BlueOvalNews, Ford
Division's Crown Victoria Brand Manager Lisa Glassner and Ford Division
spokesman Bill George talk about the strategies in place to target the younger
buyers.
    Broadening the appeal of the Crown Victoria is a priority for Ford.
Glassner says, "Customers are beginning to look elsewhere beyond sport utility
vehicles and they are looking for a large car with the right image, styling,
and features to fit their needs, without having to sacrifice the storage and
roominess normally associated with sport utility type vehicles."
    Launched at Sema last week, the concept vehicle offers V8 power and
"unique interior styling."  All that remains to be seen now is whether the
vehicle will attract the younger generation of drivers.
    For the full exclusive interview see:
http://www.just-auto.com/features_detail.asp?art=317

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