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Subaru Partners With MBNA America Bank, N.A. to Give Cardholders Total Control

2 November 2000

Subaru Partners With MBNA America Bank, N.A. to Give Cardholders Total Control

 Subaru MasterCard Offers Cardholders Up to $2,000 in Subaru Discount Coupons

    CHERRY HILL, N.J., Nov. 2 Subaru of America, Inc. (SOA), a
pioneer of crossover all-wheel drive vehicles designed for the active
lifestyle driver, today announced its partnership with MBNA America to offer
customers a new, expanded Subaru credit card program.  The new program allows
cardholders to earn up to $2,000 in Subaru Discount Coupons and can be used
for a variety of exciting discounts on Subaru vehicles and maintenance.
    The Subaru MasterCard allows customers to choose multiple options when
redeeming their earned points.  Each time a spending level of $3,333 is
reached, customers automatically receive a $100 coupon (3% of net retail
purchases).  Up to five, $100 coupons can be earned per year for a total of
four years (a $2,000 value), and can be applied towards the purchase or lease
of a new Subaru vehicle.  Cardholders can also use coupons for scheduled
maintenance, a Subaru Added Security Contract or a new automotive accessory.
    "We are taking this opportunity to show our customers how much we value
their business," said Joe Barstys, manager, customer satisfaction, Subaru of
America, Inc.  "Like the Subaru All-Wheel Drive system that gives drivers
superior control and handling, the Subaru MasterCard gives cardholders the
total control to decide how to use their earned points."
    For further information or to apply for the Subaru MasterCard credit card,
contact MBNA America at 800.523.7666, and mention priority code ZVZM.

    About Subaru of America, Inc.
    Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy
Industries Ltd. of Japan.  Subaru pioneered the concept of the passenger
car/sport-utility vehicle with the introduction of the Subaru Outback, the
"World's First Sport Utility Wagon."  Subaru has been the best-selling
import wagon in America for the past 18 years, based on the Polk Company
retail registration statistics as of 12/31/99.
    Headquartered near Philadelphia, the company markets and distributes
Subaru vehicles, parts and accessories through a network of 588 dealers across
the United States.  All Legacy and Outback models sold in the U.S. are
produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near
Lafayette, Ind.  Over the past eight years, the company has seen its sales
increase by nearly 100 percent thanks to its popular line of car-based sport
utility vehicles, and is among the fastest growing brands in the automobile
industry.