Good Housekeeping Announces Winners of the 2000 Women's Automotive Satisfaction Award; Honda Odyssey Is Ranked No. 1 in Four Categories
2 November 2000
Good Housekeeping Announces Winners of the 2000 Women's Automotive Satisfaction Award; Honda Odyssey Is Ranked No. 1 in Four Categories
NEW YORK--Nov. 2, 2000--Good Housekeeping Institute Technical Director Donald Mays announced that ten automotive nameplates have earned the Good Housekeeping Institute Women's Automotive Satisfaction Award.All of the winning models met the criteria initiated by a survey of female new car purchasers and lessees conducted on behalf of the Good Housekeeping Institute by J.D. Power and Associates. The Honda Odyssey topped the charts as women's first choice in four categories.
For the second consecutive year, Buick LeSabre, Chrysler Town & Country, Honda Odyssey, Pontiac Grand Am, Pontiac Grand Prix, Pontiac Montana, Saturn SL/SW and Saturn SC have received awards. The Oldsmobile Silhouette and Toyota Sienna made the list for the first time this year.
In the Minivan category, Honda Odyssey ranked number one in the following areas: handling well, high quality, well designed, and for being well suited to needs. Chrysler Town & Country ranked number one amongst Minivans for comfort and the Toyota Sienna ranked number one for safety. Pontiac Grand Prix was voted number one Midsize car in terms of comfort and handling well.
"Through our research, women have reported from first-hand experience which vehicle they are satisfied with, which they would recommend to a friend, and which they would definitely buy it again," said Good Housekeeping Senior Vice President and Publisher Pat Haegele. "With the help of J.D. Power and Associates, the Good Housekeeping Institute once again provides a benchmark for automotive manufacturers to meet the needs of women drivers."
In order to be eligible to win a Women's Automotive Satisfaction Award, the automotive winners needed to participate in the Good Housekeeping initiative. They were measured against the standards established in a 1998 study conducted exclusively among more than 3,500 female new car purchasers and lessees, on behalf of the Good Housekeeping Institute, by J.D. Power and Associates.
Winners of the 2000 awards are entitled to use the Good Housekeeping Institute Automotive Satisfaction Award symbol in any and all promotional marketing materials, including advertising in any media and brochures.
Good Housekeeping, founded 115 years ago, reaches 24 million readers every month. The Good Housekeeping Institute, founded in 1900, is the consumer product testing facility that researches products appearing the magazine's articles and advertisements. Good Housekeeping is published by Hearst Magazines, a unit of The Hearst Corporation (www.hearst.com) and the world's largest publisher of monthly magazines, with 16 U.S. titles and 101 international editions. Of these, Hearst publishes 10 monthly magazines in the United Kingdom through its wholly owned subsidiary, the National Magazine Company Limited.