MetLife Auto & Home and MADD Kick Off Red Ribbon Campaign in Massachusetts To Promote Safe Driving During Holidays
2 November 2000
MetLife Auto & Home and MADD Kick Off Red Ribbon Campaign in Massachusetts To Promote Safe Driving During HolidaysMeet Snoopy(TM) at the campaign kick-off at the New England Auto Show WARWICK, R.I., Nov. 2 In an effort to promote the need for alcohol-free driving during the festive holiday season, MetLife Auto & Home is teaming up with Mothers Against Drunk Driving (MADD) in Massachusetts to ask the public to "Tie One On for Safety" during the holidays. Every year, thousands of people across the country die in auto crashes after drinking alcohol - - many of those during the holidays. (Photo: http://www.newscom.com/cgi-bin/prnh/20001012/METLOGO ) "We're very pleased that MetLife Auto & Home is again sponsoring MADD's Red Ribbon campaign in Massachusetts," said Director of MADD Massachusetts, Barbara Harrington. "Activities like our holiday campaign help increase the awareness of the general public and the government about the crime of driving drunk." Since it was established in 1980, MADD has championed the passage of more than 2,300 anti-drunk driving laws. On October 23, President Clinton, with the support of MADD, signed a federal law that will require each state to pass a .08 blood alcohol concentration (BAC) or lose a portion of their federal highway funding. "MetLife Auto & Home is honored to support MADD and the Red Ribbon campaign in Massachusetts," said Vice President, John Rutecki. "It's one more way our company can help promote public safety." Snoopy Joins Campaign Kick-Off at New England Auto Show MADD of Massachusetts is launching the Red Ribbon campaign at the New England Auto Show at the Boston Expo Center, Saturday, November 4 through Sunday, November 19. MetLife Auto & Home will support the show, and the Company's mascot, Snoopy, will join the festivities from noon to 4 p.m. during opening weekend. Try One On: Fatal Vision Goggles To understand the effects of alcohol while under the influence of sound judgment, MADD Massachusetts will demonstrate the effects of the legal limit for intoxication, .08 BAC, throughout the auto show on Saturdays and Sundays from noon to 4 p.m., and on weekdays from 4-8 p.m. Visitors of all ages can find out how alcohol affects their balance and coordination by "walking the line" wearing these specially designed Fatal Vision Goggles. MADD will also distribute Red Ribbons and literature throughout the show. MA Residents Can Receive Discount on Auto Insurance for joining MADD in 2000 To help support the cause for the past four years, MetLife Auto & Home has offered a discount on auto insurance to Massachusetts residents who join MADD of Massachusetts. Discounts are available throughout 2000. Those interested in joining MADD and receiving the MetLife Auto & Home discount can visit a local Massachusetts MetLife Auto & Home representative, independent agent or broker. The MADD discount is subject to annual filing and regulatory approval beyond this year. MetLife Auto & Home is one of the nation's leading personal lines property and casualty companies with nearly three million policies in force. For more information about the wide variety of insurance products MetLife Auto & Home provides in all fifty states, contact your local MetLife Auto & Home provider or authorized Independent Agent; visit MetLife's Web site at http://www.metlife.com; or call 1-800-422-4272. Contact: Judy Downey David Hammarstrom (401) 827-2936 (401) 827-2273 Jdowney@MetLife.com Dhammarstrom@Metlife.com