AutoTradeCenter Expands Suzuki Internet Remarketing to Western States
2 November 2000
AutoTradeCenter Expands Suzuki Internet Remarketing to Western States
Business Editors/High-Tech WritersSCOTTSDALE, Ariz--Nov. 2, 2000-- AutoTradeCenter.com Inc. (OTCBB:AUTC) Thursday announced the expansion of its Web-enhanced vehicle-remarketing program for American Suzuki Motor Corporation (ASMC) to include the western United States.
The initial launch of the Internet program, Suzuki Program Remarketing Online (PROLine), encompassed vehicles physically marshaled in the eastern United States. The PROLine's expansion into the West is the direct result of its initial success. Suzuki PROLine will be available where the highly desirable "nearly new" rental vehicles are abundant and dealer demand is high.
PROLine is designed to provide efficiencies to both American Suzuki Motor Corp. and its more than 380 franchised dealers by offering the vehicles for sale to its dealer body much earlier in the selling cycle than traditional remarketing methods.
Tim Finley, National Fleet and Remarketing manager, American Suzuki said, "Our dealers want more. By selling virtually 100 percent of the vehicles uploaded on the site, PROLine is clearly our dealers' first choice for used vehicle inventory. Our expansion to the West affords our dealers involved in the pilot program the opportunity to participate at an even greater level.
"AutoTradeCenter's PROLine team will direct the expansion into the western region."
The Suzuki PROLine Web site is private, branded and secure; allowing Suzuki franchise dealers an exclusive virtual inventory of Suzuki rental returns. The program's addition of western region vehicles to the initial eastern marshaling facilities adds tremendous volume to the existing inbound available inventory early in the selling cycle.
AutoTradeCenter.com Vice President, Marketing, and President, Remarketing Services, Colette Marcilliat stated, "The Suzuki PROLine is the industry's most progressive channel for rental cars, capturing the attention of dealers and industry sellers alike.
"The rental vehicles present a unique challenge to today's remarketer in that the business rules of sale are dramatically different than that of off-lease. ATC is pioneering this channel with two key elements: aggressive target marketing and process specific technology.
"Suzuki is the first of the industry's sellers to utilize the ATCadvantage technology, designed to accommodate one of the biggest challenges in vehicle remarketing...change."
Finley continued, "The PROLine has already proven its worth to Suzuki. The program has allowed us to speed up the remarketing process and save money. PROLine is an integral part of our overall remarketing plan. But what is most exciting and positive about PROLine, is that it gives our dealers a distinct competitive edge over non-franchise dealers."
Suzuki Motor Corp. (SMC) founded the Automotive Division of American Suzuki Motor Corp. (ASMC), Brea, Calif., in 1985. ASMC markets automobiles in the United States through a network of over 380 automobile dealerships in 49 states.
ASMC's parent company, Suzuki Motor Corp. is a diversified worldwide manufacturer, selling a variety of vehicles in 191 countries. Founded in 1920, SMC is based in Hamamatsu, Japan.
AutoTradeCenter.com (ATC) is the leading Internet-based "business-to-business" automotive remarketing company.
On its Web site, http://www.autotradecenter.com/, the company markets its services to automobile manufacturers, captive finance companies, lease and rental companies, and financial institutions across the United States who can use the site's many features for more efficient buying, selling and trading.
ATC powers the American Honda Finance Corp.'s Vehicle Inter-Dealer Purchase System "VIPS" utilizing Internet technology and remarketing services.
For more information on AutoTradeCenter.com Inc., please visit http://www.autotradecenter.com/ or contact Public Relations at lseegan@autotradecenter.com.
Statements regarding financial matters in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995.
The company intends that such statements about the company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the safe harbors created thereby.
Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.