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Toyota Reports October Sales - Lexus Division Posts Best-Ever October

1 November 2000

Toyota Reports October Sales - Lexus Division Posts Best-Ever October

    TORRANCE, Calif., Nov. 1 Toyota Motor Sales (TMS), U.S.A.,
Inc., today reported October vehicle sales of 123,920, down 5.7 percent from
last year's record-setting October.  Calendar-year-to-date (CYTD) sales total
1,359,200, an increase of 126,209 units, or 9.8 percent compared to the same
period last year.
    "The economy's smooth transition from express train to commuter train will
continue to keep consumer confidence positive and industry sales strong," said
Jim Press, TMS executive vice president.  "Even though the growth rate may
moderate, industry sales will be strong and sustainable well into next year."
    The Lexus Division posted best-ever October sales with 17,543 units, an
increase of 9.6 percent over the same period last year.  The record sales were
fueled by the launch of the all-new LS 430 luxury sedan with sales of 2,732,
an increase of 105.0 percent.  The IS 300 sport sedan continued its strong
sales pace with 2,074 units sold.
    Toyota Division passenger car sales were led by the ECHO subcompact sedan
with best-ever October sales of 3,425, up 23.8 percent.  The all-new Prius
gas/electric hybrid sedan recorded impressive sales of 829 units.
    Toyota Division light truck sales were led by the all-new RAV4 compact
sport utility vehicle which posted its all-time best-ever sales month with
7,637 units sold, an increase of 76.3 percent.  The popular Tundra full-size
pickup recorded its best-ever October with 7,837 sales, up 18.9 percent over
the same period last year.
    Sales of North American-built vehicles made up 61.1 percent of total
October sales.

                              TOYOTA/LEXUS SALES
                                OCTOBER, 2000

                          CURRENT MONTH            CALENDAR YEAR TO DATE
                                        DSR %                         DSR %
                     2000      1999      CHG      2000       1999      CHG

    TOTAL VEHICLE
     SALES          123,920   131,439    -5.7  1,359,200   1,232,991    9.8
      Memo: Total
       Toyota Div.  106,377   115,429    -7.8  1,192,208   1,079,313   10.0
      Memo: Total
       Lexus Div.    17,543    16,010     9.6    166,992     153,678    8.2

    TOYOTA DIV.
     IMPORT CAR      14,231    16,540   -14.0    202,739     118,598   70.3
    LEXUS IMPORT
     CAR             10,433     8,064    29.4     80,719      82,354   -2.4
    TOYOTA DIV NA
     BUILT CARS      49,438    54,110    -8.6    542,173     543,490   -0.6
    TOTAL TOYOTA
     CARS            74,102    78,714    -5.9    825,631     744,442   10.5

    SPORT UTILITY
     VEHICLES        23,565    24,442    -3.6    237,105     241,469   -2.2
      Memo: Lexus
       Sport
       Utility        7,110     7,946   -10.5     86,273      71,324   20.5

    SMALL VANS        6,899     9,330   -26.1     89,475      82,441    8.1
    PICKUPS          19,354    18,953     2.1    206,989     164,639   25.2

    * NORTH AMERICAN
      BUILT VEHICLES
    COROLLA          17,733    19,370    -8.5    198,463     213,388   -7.4
    CAMRY            23,838    26,514   -10.1    253,670     278,561   -9.3
    AVALON            7,867     8,226    -4.4     90,040      51,541   74.0
    SIENNA            6,899     9,330   -26.1     89,474      82,441    8.1
    PICKUP           19,354    18,950     2.1    206,980     164,419   25.4
    TOTAL            75,691    82,390    -8.1    838,627     790,350    5.7
    N.A. VEHICLES
     % OF TOTAL       61.1%     62.7%              61.7%       64.1%

    SELLING DAYS         26        26                257         256

    DSR = DAILY SELLING RATE