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Subaru of America, Inc. Reports October Sales

2 November 2000

Subaru of America, Inc. Reports Best October Total Sales Month in 13 Years

- Total October Sales Up 7 Percent; Best October Ever for Outback, Legacy and
             Forester; Year-to-Date Sales Totals Up 11 Percent -

    CHERRY HILL, N.J., Nov. 1 Subaru of America, Inc. (SOA)
today announced sales figures for the month of October.  Subaru recorded a
sales total of 14,946 units for the month, an increase of 7 percent from the
same period in 1999.  Subaru continues to post strong sales increases, with
year-to-date totals of 143,244 units, up 11 percent from 1999 year-to-date
totals of 129,517.  This marks the company's best October total sales month
since 1987.
    Outback, Legacy and Forester enjoyed strong sales results, with each model
achieving its best October total sales month ever.  The Legacy model line led
sales with 8,357 units posted, up 4 percent from October 1999 sales totals.
Outback accounted for 6,070 units for the month, up 10 percent from October
1999.  Strong demand for the award-winning Subaru Forester continued with
sales of 4,969 units for the month, up 19 percent from 1999 totals for the
same period.  Additionally, Impreza sales for October totaled 1,620 units,
with Impreza sedan and coupe sales up 33 and 19 percent, respectively.
    "October was a great month for Subaru, with Outback, Legacy and Forester
recording their best October sales results in history," said Subaru of
America, Inc. Executive Vice President, Fred Adcock.  "We anticipate continued
sales momentum with the arrival of the 2001 Legacy Outback H-6 models in
showrooms this month."

    About Subaru of America, Inc.
    Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy
Industries Ltd. of Japan.  Subaru pioneered the concept of the passenger
car/sport-utility vehicle with the introduction of the Subaru Outback, the
"World's First Sport Utility Wagon."  Subaru has been the best-selling import
wagon in America for the past 18 years, based on the Polk Company retail
registration statistics as of 12/31/99.
    Headquartered near Philadelphia, the company markets and distributes
Subaru vehicles, parts and accessories through a network of 588 dealers across
the United States.  All Legacy and Outback models sold in the United States
are produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near
Lafayette, Ind.  Over the past eight years, the company has seen its sales
increase by nearly 100 percent thanks to its popular line of car-based sport
utility vehicles, and is among the fastest growing brands in the automobile
industry.

    CONTACT:  Tom Johnson, 856-488-3327, or tjohnson@subaru.com, or Rob Moran,
856-488-3326, or rmoran@subaru.com, both of Subaru of America.