EyeVelocity Expands Offering With Customize-It EyeVelocity Expands Automotive Offering With Customize-It
1 November 2000
EyeVelocity Expands Offering With Customize-It EyeVelocity Expands Automotive Offering With Customize-It
SAN DIEGO--Nov. 1, 2000--EyeVelocity, the leading provider of visual configuration technology, announced today the addition of Customize-It(TM) to its suite of "powered by EyeVelocity" products. Customize-It is the first interactive solution specifically designed to help specialty automotive retailers increase accessory sales and enhance customer satisfaction by enabling consumers to visually select, configure, and personalize the look and functionality of their vehicle at the point-of-purchase. Building on the success of EyeVelocity's in-dealership accessory sales solution, the MACRO System(TM), Customize-It joins the EyeVelocity suite of products through the company's recent acquisition of Boulder, Colorado-based JBR Marketing, Inc.
"Customize-It adds a brand new dimension to how specialty retailers and manufactures deliver automotive accessories," said Allan Camaisa, chairman, president, and CEO of EyeVelocity. "Retailers now have the ability to increase their revenue while enhancing the consumer's buying experience. Customize-It is the next step in our bid to redefine how products are bought and sold, both online and in the brick-and-mortar world."
The Customize-It software can be accessed at more than 350 independent specialty automotive retailers nationwide including NAPA Auto Parts, O'Reilly Auto Parts, A.R.E., and 4-Wheel Parts. Consumers can configure their vehicle from a database of over 4,000 vehicle accessories and aftermarket products, which eliminates searching through enormous catalogs to find the right accessories. After consumers are satisfied with the visual representation of their vehicle, their personalized order is then printed and processed, making purchasing easier for both retailers and consumers.
"The Customize-It system is one of the best salesmen we have on our counter," said Carol Kudla of Pickups Plus. "We incorporated it into our television commercials for the fall so that everyone is aware that they can indeed see the way their truck will look before they make the investment in aftermarket accessories. Customize-It makes my life easier and my sales soar."
About EyeVelocity
EyeVelocity, the leader in visual configuration technology, offers solutions that enable companies to tap new revenue, increase profits, and enhance customer loyalty by delivering a unique buying experience in which the consumer actually gets to "try on" products prior to purchase.
EyeVelocity has pioneered the use of visualization and transaction software in the high-growth aftermarket products and automotive accessories markets. This suite of "powered by EyeVelocity" products allow consumers to customize their purchases with software platforms at retail points-of-purchase, or with Web-based, interactive configuration tools.
EyeVelocity is funded by venture capital from GE Equity, Hambrecht & Quist's Access Technology Partners fund (an affiliate of H&Q and Chase Capital Partners), and the Intel 64 Fund. EyeVelocity has corporate offices in San Diego, CA, Portland, OR, and Boulder, CO. More information is available via the Internet at www.eyevelocity.com.
Note to Editors: EyeVelocity, MACRO System and Customize-It are registered trademarks of High Technology Solutions, Inc. All other trademarks or registered trademarks are properties of their respective companies.