Delphi to Test Drive Tomorrow's Products Today With First-Ever NASCAR Winston Cup Team Sponsorship DELPHI AUTOMOTIVE LOGO Delphi Automotive Systems Wordmark. (PRNewsFoto)[AG] TROY, MI USA 10/19/2000
31 October 2000
Delphi to Test Drive Tomorrow's Products Today With First-Ever NASCAR Winston Cup Team Sponsorship DELPHI AUTOMOTIVE LOGO Delphi Automotive Systems Wordmark. (PRNewsFoto)[AG] TROY, MI USA 10/19/2000LAS VEGAS, Oct. 31 After more than a decade of using motorsports as a successful proving ground for a new generation of innovative, leading-edge products, Delphi Automotive Systems is bringing its electronic product expertise to the National Association for Stock Car Racing (NASCAR) through a new partnership with Hendrick Motorsports and car #25, driven by Jerry Nadeau. Delphi and the International Union, UAW announced the joint sponsorship today at a press conference at the Automotive Aftermarket Products Expo (AAPEX) as part of Delphi's United States brand introduction. (Photo: http://www.newscom.com/cgi-bin/prnh/20001019/DELPHIAS ) "Motorsports provides Delphi with an opportunity to reach an expanded audience and demonstrate our advanced technologies," said Bill Lafontaine, director of marketing and customer development, Delphi Automotive Systems. "Our association with Hendrick Motorsports is yet another opportunity to solidify our relationship with the UAW and build awareness of our brand in the United States." In addition to its new Hendrick Motorsports sponsorship with the UAW, Delphi also has a strong relationship with the Indy Racing Northern Light Series and Kelley Racing. Delphi was recently the title sponsor of the Delphi Indy 200 in January 2000, and has extended its sponsorship of Kelley Racing's driver Scott Sharp and teammate Mark Dismore through 2001. Since 1988, Delphi has been involved with open wheel racing to build brand recognition and improve product performance. Today, a majority of the vehicles in Indy Racing, CART, Formula One and Formula 3000 series are equipped with several of Delphi's racing products, including accident data recorders, engine control modules, track condition radios, coil driver modules, radio telemetry modules and electronic fuel injectors. NASCAR and several sportscar series also feature Delphi-developed technologies. As the official electronics provider to the IRL, Delphi supplies racing products to the majority of vehicles in the IRL, including: * Accident Data Recorder (ADR2) -- senses and records key vehicle parameters at 1,000 samples per second just prior to, during, and after an accident-triggering event. * Coil Driver Module -- when commanded by the Gen IV ECM, this unit precisely supplies more than 360 volts to the coils of each of the eight spark plugs and eliminates the need for a mechanical distributor. * Track Condition Radio -- alerts drivers with critical information by transmitting messages from race control to the racecar. A dash-mounted display communicates messages, including safety warnings, track condition and pits opened/closed. * Radio Telemetry Module -- transmits engine and chassis data from a speeding racecar to race team engineers located in the pits. The telemetry module helps enhance driver safety and race team strategy by making real-time data available. * Multec(TM) Bottom Feed Fuel Injectors -- production-based fuel injectors originally developed for throttle body fuel systems. Their high flow rate and small size are ideal for racing applications. Multi-national Delphi Automotive Systems, with headquarters in Troy, Mich., USA, Paris, Tokyo and Sao Paulo, Brazil, is a world leader in mobile electronics and transportation components and systems technology. Delphi's three business sectors -- Dynamics & Propulsion; Safety, Thermal & Electrical Architecture; and Electronics & Mobile Communication -- provide comprehensive product solutions to complex customer needs. Delphi has approximately 216,000 employees and operates 184 wholly owned manufacturing sites, 44 joint ventures, 53 customer centers and sales offices and 31 technical centers in 40 countries. Delphi can be found on the Internet at http://www.delphiauto.com