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First Priority Group Announces New Name, driversshield.com New Stock Trading Symbol, DRVR, Effective November 2, 2000

31 October 2000

First Priority Group Announces New Name, driversshield.com New Stock Trading Symbol, DRVR, Effective November 2, 2000

               First Insurance Carrier Plans to Expand Program

    PLAINVIEW, N.Y., Oct. 31 driversshield.com Corp., has
announced that its new name is now effective along with a new stock trading
symbol, DRVR, that will become effective November 2, 2000.  The Company will
continue to be listed on the Nasdaq SmallCap Market.
    "The driversshield.com name aptly reflects the thrust and focus of our
company going forward and gives us a strong brand name we can build on," said
Barry Siegel, chairman and chief executive officer.  "In all three of our
businesses -- claims management for fleets, automotive discounts and services
for consumers, and collision repair management for insurance companies --
serving drivers is the common thread, and we're increasingly doing so through
the Internet."
    Siegel said that the Company's oldest and still largest business, National
Fleet Service, will be renamed driversshield.com FS.  It provides "managed
care," claims management services for self-insured corporate and municipal
vehicle fleets, listing a number of America's most prestigious companies among
its clients.
    The fast-growing Affinity division, which operates the pioneering Driver's
Shield(R) auto club program of automotive discounts and services, will become
driversshield.com ADS.  The program is wholesaled to leading financial and
other enterprises, which market it as a benefit or perk to their customers or
members.  Clients include, Providian Financial, Assurant Group (part of the
Fortis Group), Aon, Protective Life, Priceline.com and other organizations.
    The Company's newest business, until now called simply driversshield.com,
will now be called driversshield.com CRM, emphasizing its customer
relationship management role.  This business, now beginning to ramp up
quickly, draws on proprietary Internet technology and 17 years of collision
claims management experience to help insurers strengthen their customer
relationships by managing the repair portion of the collision claims process
faster and more efficiently, economically and conveniently for the customer.
    The Company's first insurance company client for this service, Shelter
Insurance, reported that it was pleased with the initial results of the pilot
program and has agreed to expand it to additional branch offices.  Shelter
also intends to incorporate the driversshield.com CRM system into its national
call center in the spring of 2001.  The Company anticipates that revenues from
Shelter will begin to ramp up over the next few months, paving the way for a
strong first quarter in 2001.
    Last week the Company reported a solid profit gain for the quarter ended
September 30, 2000, its third straight profitable quarter.  Siegel predicted
strong revenues to continue in the fourth quarter and accelerating growth in
2001.

    This announcement contains "forward looking statements."  Words
"anticipate," "believe," "estimate," "expect" and other similar expressions as
they relate to the Company and its management are intended to identify such
forward looking statements.  Although the Company and its management believe
that the statements contained in this announcement are reasonable, it can give
no assurances that such statements will prove correct.  Factors that could
affect the occurrence of events or results discussed herein are included with
those mentioned in the Company's filings with the Securities and Exchange
Commission.