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NAPA Teams With IADMA to Provide Daily Auto Parts Fulfillment

31 October 2000

NAPA Teams With IADMA to Provide Daily Auto Parts Fulfillment

    DENVER, Oct. 31 The Internet Auto Dealers Marketing
Association (IADMA), through its exclusive partnership with the National
Automotive Parts Association (NAPA), will provide its national network of more
than 2,800 automobile dealers with daily auto parts fulfillment through NAPA's
comprehensive network of warehouses and stores.
    NAPA is the nation's largest ready-to-ship aftermarket parts provider,
with more than 6,000 retail stores and 20,000 delivery vehicles.  A subsidiary
of Genuine Parts Company , NAPA is known for its extensive
inventory of aftermarket parts and supplies totaling more than 220,000 items.
    "NAPA is the complete source for the service department's needs on the
non-franchise and previously owned vehicles that our members' service," said
Director of Business Development for the IADMA, Jeff Sandt.  "From parts,
supplies and technical training to inventory management, obsolescence
protection and manufacturers' representatives, NAPA is the one-source auto
parts supplier."
    With NAPA's recent entrance into the OEM market with its replacement parts
program, the timing was ideal for these organizations to team up, and offer
technicians and service managers the professional choice for aftermarket
parts.
    "NAPA has developed a program to assist OE dealers with parts
procurement," said NAPA's Major Accounts Sales Manager, Bruce Pforsich.
"Since the IADMA provides access to more than 2,800 dealers representing many
different brands, we believe that our relationship with the IADMA presents an
excellent opportunity for NAPA to move forward with this program."
    According to Sandt, who inked the deal on behalf of the IADMA,
member-dealers will be able to access NAPA's inventory of automotive parts,
accessories, tools and equipment through its electronic procurement system, or
if the dealers prefer, NAPA still provides traditional procurement services
via a salesperson or the telephone for 'hot-shot' delivery.
    "NAPA offers IADMA members the ability to access parts at competitive
prices and to increase the potential service revenue from non-franchised
vehicles their customers drive," Sandt said.  "With its nationwide
distribution network, NAPA makes finding hard-to-find parts easy."
    IADMA members can sign up for NAPA's services through the Member Service
Provider section of the IADMA's Web site at http://www.iadma.com.  For more
information about NAPA or the IADMA, please call (303) 222-1500.

    About NAPA
    The National Automotive Parts Association was founded more than 75 years
ago to meet America's growing need for an effective auto parts distribution
system.  Since then, NAPA has been the leader in the automotive aftermarket
supply industry -- an invaluable partner in the flow of parts from
manufacturers to NAPA AUTO PARTS stores, and from those stores to service
professionals and do-it-yourself customers.  There are over 6,000 NAPA AUTO
PARTS stores and more than 9,700 NAPA AutoCare Centers nationwide.  For
additional information, visit NAPA's website at http://www.NAPAonline.com.

    About the IADMA
    The Internet Auto Dealers Marketing Association (IADMA), based in
Englewood, Colo., is a dealer-controlled alliance formed to give its member
dealers the opportunity to truly compete in the fast-growing Internet
automobile sales and marketing arena.  The IADMA offers its members advanced
technology and broad market reach to reclaim valuable Internet customers lost
to non-dealer organizations.