ASA Tire Systems and Inforonics Announce New Release of eTirePlace.com Aimed At Automotive Aftermarket
31 October 2000
ASA Tire Systems and Inforonics Announce New Release of eTirePlace.com Aimed At Automotive Aftermarket
LITTLETON, Mass., Oct. 31 ASA Tire Systems and Inforonics
announced today that a new release of eTirePlace.com will soon be available to
consumers and dealers of the automotive aftermarket.
This new portal enables independent tire dealers to attract and service
consumers, stay current with industry trends and information, and do business
with each other. ASA Tire Systems, a division of ASA International, Ltd.,
develops and manages eTirePlace.com using e-Commerce services from Inforonics.
With Release 2 of eTirePlace.com, service to dealers has increased. The
new dealer-to-dealer auction for tires, wheels, casings and other new or used
equipment will save dealers time and money and increases exposure of the
site's banner ads. Release 2 also includes an email list server allowing
dealers to broadcast email to subscribers in some 30 interest categories,
industry newsfeeds, "Ask the Expert" Q&A, a list of tire industry
associations, a FAQ's page and a directory of after-market business web sites.
eTirePlace.com is free to consumers. Dealers pay $240 to list each of their
locations and, along with other advertisers, may also purchase banner ads.
"We are extremely excited about this release," said ASA Tire Systems'
President Wayne C. Croswell. "It keeps ASA Tire Systems on the cutting edge
of Internet commerce providing enhanced utility and functionality to the
automotive aftermarket. Working with Inforonics, we have been able to turn
our Internet vision into a reality. eTirePlace.com is now the dot com of the
tire industry." According to Inforonics President and CEO Bruce Buckland,
"ASA is ahead of the curve." Buckland added: "This new release is an example
of a Virtual Franchise, a growing trend toward aggregating fragmented
industries using the Internet."
eTirePlace.com provides dealer-subscribers with a national and local web
presence without the expense and time necessary to design and maintain an
in-house web site. eTirePlace.com provides location and service capability
information, an email link to the dealer, interactive mapping to the location
of the consumer's choice and is linked directly to the dealer's own eCommerce
applications including on-line catalogs. The Tire Selector feature allows
consumers to determine which tire fits their vehicle. Manufacturers' co-op
advertising allowances may cover the cost to the dealer-subscriber, making
eTirePlace.com the most time- and cost-effective combination of advertising
and eCommerce available in the tire and automotive after-market industry.
About ASA International Ltd.
ASA International Ltd. (http://www.asaint.com) develops and builds
enterprise-wide software solutions, delivers support and services, and
empowers leading companies in a wide range of industries to achieve maximum
return on their information technology investment. ASA's software is
installed in more than 1,100 businesses in North and South America and Western
Europe. The company was established in 1969 and is headquartered in
Framingham, MA.
About Inforonics, Inc.
Inforonics, Inc. is a Total Service Provider of outsourced, operational
eBusiness management in Littleton, MA. Inforonics builds, hosts and supports
complete Internet solutions for companies looking to capitalize on change.
Selected clients include Thomas Register Online, Pfizer Pharmaceuticals, ASA
Tire, MCI WorldCom, Blue Cross/Blue Shield of Massachusetts and Quallaby. For
more information on Inforonics or employment opportunities with Inforonics,
please visit our website at: http://www.inforonics.com
Jeff Kosiorek
978 698 7300
jeffrey.kosiorek@inforonics.com
Edward D. Agne
781 631 3117
edagne@comstratgrp.com