Carpoint Launches Consumer Vehicle Reviews Feature MICROSOFT LOGO Microsoft company logo. (PRNewsFoto)[PM] REDMOND, WA USA 08/22/2000
31 October 2000
Carpoint Launches Consumer Vehicle Reviews Feature MICROSOFT LOGO Microsoft company logo. (PRNewsFoto)[PM] REDMOND, WA USA 08/22/2000
Car Buyers and Owners Can Now Share Personal Vehicle Reviews on Carpoint
REDMOND, Wash., Oct. 31 The Carpoint(TM) online automotive
service (http://www.carpoint.com/), the most-visited car-buying and -ownership
site on the Web, is helping consumers make more informed and personalized
vehicle purchase decisions with its new Ratings & Reviews service.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
This new feature provides consumers with a real-life perspective on
vehicles by accessing personal reviews posted by actual vehicle owners who
visit the Carpoint site. Providing details about favorite features, how
specific models perform in bad weather, opinions on reliability and service
requirements, this feature offers enhancements to the online car-buying
experience for consumers by providing a vehicle ownership forum.
"The Ratings & Reviews feature makes it even easier for consumers to find
a car they will love," said Mark Hickling, Carpoint editor and publisher. "In
addition to independent vehicle reviews by leading automotive journalists,
this new feature provides 6 million monthly visitors to Carpoint with access
to personalized reviews written by actual car owners."
To submit a review, consumers select the "Rate Your Vehicle" link on the
Carpoint home page and follow the simple three-step process to share their
vehicle reviews with others. Reviews are categorized according to the make,
model, trim and year of the car. Consumers use a scale of 1 to 10 to rate
automobile features including style, performance, interior and quality. The
site also lets consumers identify a vehicle's pros and cons in their own
words.
In an effort to make buying and owning a car easier, Carpoint also offers
independent reviews from leading automotive journalists, side-by-side vehicle
comparisons, 360-degree surround videos, online vehicle service and
maintenance technology, as well as new- and used-car buying services.
About Carpoint
Launched in October 1995, Carpoint Inc. (http://www.carpoint.com/) is the
most visited online automotive marketplace, receiving more than 6 million
consumer visits each month. From product reviews and surround video features
to new- and used-car pricing, the Carpoint site helps consumers find the car
they love at a price they can afford. With details on more than 10,000 models
and 100,000 used vehicles, visitors can research and compare cars of virtually
every make and model, identify local dealers, and receive instructions for
post-purchase service and maintenance.
Carpoint generates more than $8 billion in auto sales each year for its
network of more than 5,000 affiliated dealers nationwide. The American
International Automobile Dealers Association exclusively endorses Carpoint.
Carpoint also powers the Autos Channel on the MSN(R) network of Internet
services (http://www.msn.com/). MSN is the most popular destination on the
Internet, attracting 210 million unique monthly visitors worldwide.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in
software, services and Internet technologies for personal and business
computing. The company offers a wide range of products and services designed
to empower people through great software -- any time, any place and on any
device.
NOTE: Microsoft, MSN and Carpoint are either registered trademarks or
trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.