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Jaguar Is Named 2000 National Excellence WILD Award Recipient

31 October 2000

Jaguar Is Named 2000 National Excellence WILD Award Recipient

    NEW YORK, Oct. 30 Jaguar Cars and agency Green Team
Advertising, Inc., will be presented the 2000 National Excellence WILD Award
for their "Jaguar Saving Jaguars" campaign, a partnership effort with the
Wildlife Conservation Society (WCS).  The award is a United Nations
Environment Program (UNEP)/ WILD Foundation initiative that rewards companies
and their advertising agencies for featuring wild nature in their advertising
and being actively involved with targeted attempts to protect and sustain wild
nature.
    "We felt it was our duty to get involved with the preservation of our
corporate symbol," said Mike O'Driscoll, president of Jaguar North America.
"We wanted to participate in a cause that would inform and educate the world
of the jaguar's risk of extinction."
    Jaguar's initiatives to protect and sustain the jaguar include donating
one million dollars to the Bronx-based WCS over the next five years to help
establish a new research program on jaguars.  Jaguar supports an action plan
of science, education and training, which contributed to the creation of the
Mesoamerican Biological Corridor, a continuous, protected corridor of land in
Central and South America, aimed to protect biological diversity and to help
in the long-term survival of jaguars in the wild.
    Jaguar and Green Team Advertising, Inc. will receive the National
Excellence WILD Award on Thursday, Nov. 2 at the United Nations Building in
New York City.