---

Covisint Launches Worldwide Marketing Campaign

30 October 2000

Covisint Launches Worldwide Marketing Campaign

                      Accelerating the Pace of Business

    DETROIT, Oct. 30 Covisint, the global automotive business-
to-business exchange, today launched a worldwide marketing campaign to
introduce its brand identity to auto manufacturers and suppliers across the
globe.
    The campaign debuts with a global advertisement in business and trade
publications throughout the United States, Canada, the U.K., France, Germany
and Japan.  In addition, Internet advertising will be posted on targeted
automotive and financial web sites.
    "Our marketing campaign is designed to tell our customers and partners
about who we are and about our plans for a comprehensive and integrated
product offering focusing on product development, procurement, and supply
chain management," said Mick Koster, Covisint Marketing Lead.  "The look and
feel of our brand identity system will reflect Covisint's ingenuity and
flexibility."
    Covisint's brand outlines a place where people, products, information, and
services come together to transform the automotive industry.  To illustrate
its brand positioning, Covisint has created the Connector, a graphic element
that links images and ideas and communicates Covisint's role as a facilitator
and powerful new medium for collaboration.
    Covisint will differentiate its brand by leveraging its rich expertise in
the automotive industry, its product breadth and depth, its enormous reach and
scale, and perhaps most importantly, its drive to create opportunity for the
industry through speed, efficiency and collaboration.  Covisint's tagline,
"Accelerating the Pace of Business," underscores this message.
    Covisint's marketing program is managed by an integrated team that is led
by Alice Miles, Covisint Executive Planning Team and Ford Motor Company Lead.
To meet the challenge of developing and launching its global brand, Covisint
chose Young & Rubicam Inc.  The global account is led by Y&R Group Detroit and
includes work by Landor & Associates, Y&R Advertising, The Media Edge, and
Impiric.
    Announced in February 2000, Covisint is an automotive e-business trading
exchange being formed by DaimlerChrysler, Ford Motor Company, General Motors,
and Renault/Nissan.  Covisint will provide original equipment manufacturers
(OEMs) and suppliers the ability to reduce costs in their respective supply
chains and bring efficiencies to their business operations.  Covisint's
temporary headquarters are in Southfield, Mich., and it expects to establish
offices in Europe and Asia.  For more information, go to http://www.covisint.com .
    Since being announced in February, a number of automotive suppliers have
publicly expressed their support for Covisint.  Those companies include: A.K.
Steel, ArvinMeritor, Autoliv, BASF, Collins & Aikman, Dana Corporation, Delphi
Automotive, Denso International America, Dura, Ernie Green Corporation,
Federal Mogul, Flex-n-Gate, Freudenberg NOK, Johnson Controls, Inc., Lear
Corporation, Magna International, Plastech, Tower Automotive, Visteon and
Yazaki International.
    Young & Rubicam Inc. is a world leader in commercial communications --
a network of preeminent companies in advertising, perception management and
public relations, brand identity and design consultancy, database marketing
and customer relationship management and health care communications.
Headquartered in New York, Young & Rubicam ranks among the world's leading
consolidated marketing communications companies, and is a member of the WPP
Group.