Silicon Entertainment Adds Historic Daytona International Speedway To NASCAR Silicon Motor Speedway Experience SILICON ENTERTAINMENT/NASCAR SILICON MOTOR SPEEDWAY LOGO Silicon Entertainment / NASCAR Silicon Motor Speedway logo. (PRNewsFoto)[KI] CAMPBELL, CA USA 05/04/2000

30 October 2000
    CAMPBELL, Calif., Oct. 30 In order to add variety and a
bit of history to its already cutting-edge simulated race driving experience,
Silicon Entertainment has added Daytona International Speedway, one of
NASCAR's most storied tracks, to its NASCAR Silicon Motor Speedway(TM) Racing
Centers around the country and fans are going wild.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20000504/SENTLOGO )
    "This is amazing," says David Zoriki, a customer from Torrance, California
who also races professionally.  "There is nothing like what is available at
NASCAR Silicon Motor Speedway.  Even beginners can run flat out at 200 miles
per hour and get a good feel for driving a stock car.  And more advanced
drivers will have to learn how to draft with a partner to get the lead on
Daytona's backstretch.  It's a fantastically realistic experience!"
    According to Lee Knowlton, vice president of operations at Silicon
Entertainment, Daytona International Speedway, the company's most renowned
racing venue to date, is among a number of new realistic features that have
been added for the 2001 racing season.  Even new tire specifications have
improved the race cars' "grip" on the track.  Knowlton says all of the changes
"add up to a significant leap forward in our continual efforts to improve the
most realistic and entertaining racing experience in the world."
    For example, Knowlton says that Daytona's high-speed drafting feature is
the same sensation the pros actually experience on the super-speedway track
when cars race nose-to-tail.  "The front car breaks the air for the line of
cars following," explains Knowlton.  "That not only allows the back cars to
drive faster due to less air resistance, but actually makes the front car go
faster, too."
    The impact of the drafting feature is how dramatically it changes a
driver's racing strategy.  "Passing is easy, but can be dangerous," Knowlton
says.  "A line of drafting cars moves faster than a single car or even two
cars racing side-by-side.  You have to stay close to the car in front of you,
get momentum up, then pull out and slingshot past him to take the lead."
    With Daytona's heightened realism, competition not only becomes more
sophisticated but also team oriented, an especially important feature for the
booming racing leagues that have become an integral part of the daily racing
environment at NASCAR Silicon Motor Speedways.
    "When you race at Daytona, team driving is the name of the game," says
Knowlton.  "You need partners to draft with.  This is a competitive angle that
everyone, including our hard-core racing league drivers, thinks is great.  If
you race alone on Daytona, you probably will lose.  The trick is not to fall
out of the lead pack and get hung out to dry.  Drivers have to stay together
and work together to be successful."
    Daytona International Speedway is a 2.5 mile long, 40-foot wide, D-shaped,
completely banked (from 3 degrees in the backstretch to 31 degrees in the
turns) track with four turns and long chutes.  It is the fourth track
available to NASCAR Silicon Motor Speedway customers.  The Speedway's other
simulated tracks are Atlanta Motor Speedway, Lowe's (Charlotte) Motor Speedway
and Richmond International Raceway.
    Licensed by NASCAR(R), NASCAR Silicon Motor Speedway features
state-of-the-art stock car simulators that provide the most intensive auto
racing experience in the world, immersing drivers in realistic NASCAR Winston
Cup race track conditions and sensations, including banked turns, speeds up to
200mph and door-to-door bumping.  The thrill is getting behind the wheel in
one of the nearly life-sized, fully-interactive, two-seat, 750hp stock cars in
an intense, simulated race.  Players receive detailed printed race results in
the Winner's Circle.  The race driving centers also offer pre-race driving
instruction, grandstand spectator seating, and racing merchandise for sale.
    For further information or telephone numbers for each site, telephone toll
free at 877-NEED-SPEED or visit Silicon Entertainment's online headquarters
for NASCAR Silicon Motor Speedway at http://www.smsonline.com .

    About Silicon Entertainment, Inc.
    Silicon Entertainment, Inc. owns and operates NASCAR Silicon Motor
Speedway Racing Centers.  Through strategic relationships and proprietary
technology, the company provides a realistic racing experience that simulates
the motion, sights and sounds of an actual NASCAR race.  Under a licensing
agreement with NASCAR, Silicon Entertainment has the exclusive right to use
the NASCAR name in its simulated racing experience.  Currently, there are
15 NASCAR Silicon Motor Speedway locations including CityWalk in
Universal City (Los Angeles), California; Mall of America in Bloomington
(Minneapolis), Minnesota; Woodfield Shopping Center in Schaumburg (Chicago),
Illinois; Riverchase Galleria in Birmingham, Alabama; Irvine Spectrum in
Irvine, California; Palisades Center in West Nyack, New York; Crossgates Mall
in Albany, New York; Carousel Center in Syracuse, New York; Walden Galleria in
Buffalo, New York; Concord Mills in Charlotte, North Carolina; Arbor Place in
Douglasville, Georgia and Mall of Georgia in Buford, Georgia, both near
Atlanta; Katy Mills in Katy (Houston), Texas; Rivertown Crossings in
Grandville (Grand Rapids), Michigan; and Opry Mills in Nashville, Tennessee.
Silicon Entertainment, Inc. is headquartered in Campbell, California and can
be reached at 408-364-6710 or at http://www.SMSonline.com .
    NOTE:  Silicon Entertainment, NASCAR Silicon Motor Speedway, the
Silicon Entertainment logo and the NASCAR Silicon Motor Speedway logo are
trademarks or registered trademarks of Silicon Entertainment, Inc. in the U.S.
and other countries.  NASCAR is a registered trademark of The National
Association for Stock Car Auto Racing, Inc.  All other trade names are
trademarks or registered trademarks of their respective holders.
    CONTACT:  Briana Jolicoeur of Silicon Entertainment, Inc., 408-874-8427,
or bjolicoeur@silicon-ent.com.