ReplayTV Inc. Picks Up Ford Motor Co. As Personal TV Advertiser on ReplayTV Service; World's Most-Recognized Truck Brand Connects With Consumers Via ReplayTV Service

25 October 2000

ReplayTV Inc. Picks Up Ford Motor Co. As Personal TV Advertiser on ReplayTV Service; World's Most-Recognized Truck Brand Connects With Consumers Via ReplayTV Service

    MOUNTAIN VIEW, Calif.--Oct. 25, 2000--Whether it's Mustang or Minivan ads, ReplayTV Inc. and Ford Motor Co. know consumers prefer commercials about products they may want to buy, so the two companies are doing something about it. ReplayTV Inc., the leader in personal television, announced today it has signed Ford Motor Co. to its growing list of leading national advertisers. Ford's advertising campaign will make its national debut via the free ReplayTV Service in November. The ReplayTV Service and digital video recorder give viewers the television viewing experience they want and allow them to watch what they want at anytime.
    Ford will choose from a full range of advertising options offered by the ReplayTV Service, including title sponsorship of an editorial ReplayZone, pre-loaded content, banner ads and call-to-action screens that let viewers find more information on cars and trucks. Interactive television advertising will expand on the ReplayTV Service, and future plans will allow all advertisers to personalize their messages to viewers.
    "For the Ford Motor Company, this relationship is about connecting with consumers to better understand how new services like the ReplayTV Service will affect their television viewing habits, and therefore how we will need to adapt our approach to consumers in this new digital environment," said Mark Kaline, global media manager of Ford Motor Co. "We are looking to leverage both ReplayTV's digital utility, as well as their unique targeting capabilities."
    "Ford Motor Co. has been a leader in the creation of consumer-focused, cutting edge products and has been a true innovator in its use of new and emerging technologies to reach their diverse target audiences. A partnership with a world-class company like Ford will demonstrate the full potential behind the advertising capabilities of personal television," said Michael Teicher, senior vice president of advertising sales for ReplayTV Inc.
    As Teicher explained, "The ReplayTV Service gives all advertisers the advantage of sending unique messages that are appealing to consumers versus delivering the same message to all consumers. We understand the importance of sending the right message to the right consumer."
    The free ReplayTV Service guarantees viewers will never miss their favorite shows by giving them the ability to create their own on-demand television schedules filled with shows and movies they have picked. With the ReplayTV Service, viewers can create their own personal channels, such as a "Friends" channel, where the latest episode of the show is always available for viewing. ReplayZones provide category listings that make it easy to find and record the best of what's on TV, whether it's movies, sitcoms, sports, cartoons, or any other TV category. A real-time key-word search, lets viewers find their favorite titles, subjects, actors or directors, then ReplayTV records these old or new favorites. The ReplayTV Service includes the recently introduced MyReplayTV, a web portal where viewers can find out about TV programming, gather additional information about shows of interest and control the ReplayTV Service and digital video recorder via the Internet.

    About Ford Motor Co.

    Ford Motor Co. is the world's leading truck manufacturer and the second largest manufacturer of cars and trucks combined. Worldwide revenues in 1999 exceeded $162 billion with net income at a record $7.2 billion. More than 20,000 dealers serve customers in more than 200 markets. Ford's automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury, Th!nk, and Volvo. Other major businesses include Ford Credit and Hertz.

    About ReplayTV Inc.

    ReplayTV Inc., based in Mountain View, Calif., is the creator of ReplayTV, the original personal television service and the leading technology in digital video recorders. For more information, visit the ReplayTV website at www.replaytv.com or call toll free at 800-266-1301.

    ReplayTV, ReplayZones and ReplayTV Service are trademarks of ReplayTV, Inc. All other products and brand names as they appear in this release are trademarks or registered trademarks of their respective holders. All specifications may be changed without notice.

    Note to Editors: ReplayTV graphics and product photographs are available online at http://www.replaytv.com/photos.