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Mammoth Launches Million Dollar Giveaway

24 October 2000

Mammoth Launches Million Dollar Giveaway

    - Mammoth Mountain uses Internet based campaign to gather information
      while giving away $1,000,000 in lift tickets and prizes
    - Ford Mammoth Million Dollar Giveaway is first of its kind in the ski
      industry
    - Million Dollar Giveaway Grand Prize includes living the Mammoth dream
      for a year

    MAMMOTH MOUNTAIN, Calif., Oct. 24 Mammoth Mountain
launched a season-long Internet based marketing campaign and contest yesterday
called the Ford Mammoth Million Dollar Giveaway.  Throughout the season,
Mammoth will give away 16,000 lift tickets and a grand prize that includes use
of a slope side condo at Juniper Springs Lodge for a year, a 2001 Ford Escape
XLT, two Mammoth Mountain season passes and two 2001 Sierra Star Golf Club
Cards, plus a weekend for two at Mammoth to accept the grand prize.
    Mammoth is partnering with the Southern California Ford Dealers for this
entirely web-based campaign.  To enter the contest, visitors complete a brief
survey on http://www.MammothMountain.com.  Once the survey is submitted, they are
automatically entered to win.  Visitors can increase their chances of winning
by referring friends and family who in turn register in the contest.  "The
Ford Mammoth Million Dollar Giveaway continues the Mammoth tradition of
innovative marketing campaigns," said Rob Perlman, Executive Director of
Marketing.  "We will be able to nurture our online relationships with our
guests while providing them with fantastic benefits."  On the technical side,
Mammoth is working with N5R, an Internet marketing company based in Canada, to
make the contest a success.
    Over 2,000 lift tickets will be given away monthly.  Winners are sent a
personalized e-mail congratulating them on their win. To collect the tickets,
they print out the confirmation letter and present it at any Mammoth ticket
window.  Included in the email is an exclusive lodging deal good at Mammoth's
properties and other special offers available at the resort.
    The Grand Prize drawing will take place on Memorial Weekend at Mammoth and
one lucky winner will be driving their brand new Ford Escape XLT to their
Juniper Springs condo to immerse themselves in the Mammoth lifestyle for an
entire year.
    Mammoth Mountain Ski Area is the leading four-season mountain resort in
California.  The company owns and operates Mammoth Mountain, June Mountain,
Tamarack Lodge and Cross Country Resort, Mammoth Snowmobile Adventures,
Mammoth Mountain Bike Park, Mammoth Mountain Inn and also operates Juniper
Springs Lodge and Sierra Star Golf Club in Mammoth Lakes, California.  For
more information on Mammoth Mountain, visit http://www.mammothmountain.com.