How the rootlevel Geeks Got Control of the GMAC Global Village

24 October 2000
How the rootlevel Geeks Got Control of the GMAC Global Village
    DETROIT, Oct. 24 The concept of a universal language has
traditionally been the territory of far out science fiction shows like Star
Trek and Babylon 5.
    Until now.
    Geeky web programmers have developed dozens of universal "code" languages
understood by their kind worldwide.
    "The languages we use to build websites are the same whether you're
working in Japan, India or even Fiji," said Mark Walz, chief technology
officer for rootlevel.  "That means if I'm writing code and I need help, I can
transmit it to an associate anywhere in the world and they'll be able to read
it and figure out what I'm trying to do."
    These digital linguistics allow rootlevel to build websites that can be
utilized and maintained anywhere in the world, including the exceptionally
interactive and user-friendly GMAC websites now being developed for more than
30 countries.  This rootlevel Web application will allow consumers to apply
for GMAC financing online.
    Despite the inherent problems of working within cultural and linguistic
barriers, this universal communication allows rootlevel to design applications
specific to each country's language, currency and financing options.
    "Working with so many countries is definitely difficult, especially since
you're dealing with programmers working in a completely different time frame,
but at the same time it's very rewarding," said Roy Krauthamer, project leader
for the GMAC websites.  "Everything we're doing in this project is cutting
edge, and since this is the first international project rootlevel has ever
done on this scale, it's very exciting."
    rootlevel has already completed the websites for the Netherlands, France,
Argentina and Chile.  When the project is complete, GMAC will have interactive
websites in more than 30 countries around the world.
    rootlevel, an Internet development company headquartered in Detroit,
develops unique, highly-sophisticated Web initiatives that change the way
companies do business.  Visit rootlevel's Web site at http://www.rootlevel.com .