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NEC Electronics Appoints General Manager of Automotive SBU

23 October 2000

NEC Electronics Appoints General Manager of Automotive SBU

     Experienced Manager Tasked to Expand Automotive Group in Dallas, TX

    SANTA CLARA, Calif., Oct. 23 NEC Electronics has announced
that Yukio Kabeya has been appointed general manager of the company's
Automotive Strategic Business Unit (SBU) located in Dallas, TX.  He will
report to Junshi Yamaguchi, vice president of system LSI marketing.
    In his new role, Kabeya is chartered with expanding NEC Electronics'
automotive business in the rapidly growing North American marketplace and will
be responsible for managing the research, development and promotional
activities of the business unit, which was formally established in March 2000.
Kabeya will lead the U.S.-based marketing, applications and design support
teams that provide customers with the support needed to meet the requirements
of the fast-changing automotive industry.
    "Yukio Kabeya has an outstanding, 26-year career with NEC," said
Yamaguchi.  "His extensive experience in the technical development of
microcomputer ASIC design technology will be a strong asset to the automotive
group.  I am confident that his leadership will strengthen NEC Electronics'
position in the automotive arena in the United States."
    Kabeya transferred from NEC Corporation's 3rd System LSI Division in
Japan, where he was a senior manager of the System LSI Operations unit
supported the development of ASICs for graphic devices, games, workstations
and servers.
    Kabeya earned his B.T. degree in engineering from Aoyama Gakuin University
in Japan.

    NEC Electronics' Automotive SBU
    NEC offers a broad range of application-specific microcontrollers for
automotive systems, such as body control, dashboard, airbag, engine control
and car audio systems.  These low-power, low-electromagnetic interference
(EMI), high-performance microcontrollers feature integrated peripherals
specifically optimized for automotive applications, as well as integrated
CAN- and J1850-type multiplexing buses.  In addition to microcontrollers, NEC
also offers an extensive variety of power MOSFET devices to be used in various
automotive environments.  Furthermore, NEC Corporation's worldwide
manufacturing facilities are QS-9000 certified to meet the high-quality
standards of customers in the North American automotive industry.  The
Automotive SBU also leverages NEC Corporation's worldwide resources with
highly experienced staff in the U.S., Japan and Europe.

    About NEC Electronics Inc.
    NEC Electronics Inc., headquartered in Santa Clara, California, is one of
the leading developers, manufacturers and suppliers of semiconductor products
in the United States.  Committed to meeting customers' cost, performance and
time-to-market requirements, the company offers solutions ranging from
standard products to system-on-a-chip (SOC) solutions, as well as customized
products for next-generation designs.  NEC Electronics also offers customers
the benefits of a state-of-the-art manufacturing facility in Roseville, CA,
and the global manufacturing capabilities of its parent company, NEC Electron
Devices, the semiconductor arm of NEC Corporation .  For more
information about products offered by NEC Electronics Inc., please visit the
NEC Electronics Web site at http://www.necel.com .
    NOTE:  NEC Electronics Inc. is either a registered trademark or trademark
of NEC Corporation in the United States and/or other countries.  All other
registered trademarks or trademarks are property of their respective owners.