ZAP and Lucas Learning Ltd Enter Co-Marketing Agreement for Scooters And Console Video Game
23 October 2000
ZAP and Lucas Learning Ltd Enter Co-Marketing Agreement for Scooters And Console Video GameSAN RAFAEL, Calif., Oct. 23 ZAPWORLD.COM and Lucas Learning Ltd, producer of high quality interactive products, announced today that they have agreed to co-market the latest ZAP scooters and Lucas Learning console video game, Star Wars(R) Super Bombad Racing(TM). Under the promotion, ZAP will offer a discount coupon for Star Wars Super Bombad Racing in conjunction with the sale of ZAP's newest electric and push scooters. In addition, ZAP will offer stickers of the wacky Star Wars Super Bombad Racing characters which include Yoda, Anakin, Sebulba, Jar Jar, and Darth Maul. Lucas Learning will offer a coupon good for a discount off ZAP'S ZAPPY electric scooter and KICK push scooters in conjunction with the sale of Star Wars(R) Super Bombad Racing(TM). According to ZAP CEO Gary Starr, "Naturally, we are very excited about this relationship with Lucas Learning. We believe that our retailers will also be enthusiastic about this natural tie-in with Star Wars(R) Super Bombad Racing(TM)." "Star Wars Super Bombad Racing is a radical romp through the Star Wars galaxy," said Mark Polcyn, Senior Marketing Manager at Lucas Learning. "We think it will be very exciting for players of the game to have way out versions of their favorite characters to stick on their ZAP scooters. What a great fit." ZAPWORLD.COM is a leading designer, manufacturer, and distributor of electric scooters, bicycles and other personal electric and non-polluting vehicles. ZAP also offers a Star Wars(R) STAP model of the ZAPPY(R). For ordering information visit http://www.zapworld.com. Lucas Learning Ltd. develops and publishes engaging interactive entertainment and educational software that provides learning opportunities through exploration and discovery. Based in San Rafael, California, as well as on the Internet at http://www.lucaslearning.com, Lucas Learning is one of five companies in the Lucas group which include Lucasfilm Ltd., Lucas Digital Ltd. LLC, Lucas Licensing Ltd., and LucasArts Entertainment Company LLC, a leading international developer and publisher of interactive entertainment software for a variety of computer and console platforms. Lucasfilm is one of the leading film and entertainment companies in the world. Lucasfilm's businesses include George Lucas' film and television production and distribution activities as well as the business activities of the THX Group. Lucas Digital, which consists of Industrial Light & Magic (ILM) and Skywalker Sound, provides visual effects and audio post-production services to the entertainment industry. Lucas Licensing is responsible for the merchandising of all Lucasfilm's film and television properties.