---

SEMA Announces Seminar and Press Conference Schedule for 2000 SEMA Show

20 October 2000

SEMA Announces Seminar and Press Conference Schedule for 2000 SEMA Show

          Educational Seminars Cover Broad Range of Business Topics
         And Press Conference Lineup Includes Major OEM Announcements

    LAS VEGAS, Oct. 20 The Specialty Equipment Market
Association (SEMA) announces its seminar and press conference schedule to help
attendees better prepare for the SEMA Show exhibit days on October 31 --
November 3.  Exhibitors, attendees and media can preview these activities by
accessing the association's official show website at http://www.semashow.com.
    "Given the array of SEMA Show attendees, who represent a vast cross
section of industries, these seminars will serve as a vital informational and
educational resource," said SEMA Vice President of Consumer Affairs Chris
Horn.  "Whether you're a business executive, tire dealer or retail store
manager, these seminars can help you run or manage your business better, or
help you become a more effective and valuable employee."
    Designed to educate and inform anyone who attends the show, the seminars
cover a broad range of topics including business strategies, tactics and
trends.  The week kicks-off on Monday, October 30 with an "Innovations in
Business Management Day," featuring a luncheon hosted by Ford North American
Car Vice President Chris Theodore.  The full slate of seminars, geared for
owners, managers and executives, are designed to help SEMA members run their
businesses with maximum profitability.
    The additional seminars from Tuesday through Friday will focus on a wide
variety of business topics such as effective advertising and product
merchandising through the web.  Motivational speaker Danny Cox will offer
three free seminars discussing how to better set goals and become a leader and
hero to customers.  CPA Norm Gaither will also offer four seminars including
topics on business accounting for nonfinancial managers; improving your cash
flow and saving your business; and how to avoid bankruptcy.
    In addition to the educational seminars, SEMA's press conference schedule
will feature major OEM announcements from Honda, General Motors, Ford, Mazda,
Mitsubishi, Toyota and Hyundai.  There will also be presentations and vehicle
unveilings by several specialty equipment manufacturers including Toyo, Roush,
Meguiar's, Holley Performance Products and Rhino Linings.
    Visitors can create their own individual itineraries on the SEMA Show
web-site by clicking on the "Seminars/Special Events Builder" option, which
will allow them to incorporate specific events, seminars and press conferences
into their own schedule.

    SEMA is a trade group comprised of more than 4,400 member companies that
make up the specialty automotive aftermarket industry.  The seven diverse
niches in which SEMA members specialize include light-truck, off-road, racing
and performance, street rod and restoration and restyling.  All combined the
markets add up to $23.2 billion in retail business annually.