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Easy Reservations Launches First Wireless Car Rental Booking Solution; New Application Paves Way for Premier Wireless Travel Company

17 October 2000

Easy Reservations Launches First Wireless Car Rental Booking Solution; New Application Paves Way for Premier Wireless Travel Company

    SANTA CLARA, Calif.--Oct. 17, 2000--Easy Reservations, a San Antonio, Texas-based full-service online travel agency, today unveiled the car rental industry's most comprehensive wireless application technology, putting the power of on-the-go travel reservations into the hands of consumers.
    Introduced during the CTIA Wireless IT 2000 conference, Easy Reservations' wireless product gives travelers the power to make car rental reservations from a full range of Internet-enabled mobile phones and WAP compliant personal digital assistants. While other companies allow users to view existing reservations or check availability, Easy Reservations allows customers to actually book, review or cancel car rental reservations from 10 major car rental companies located in airports around the world.
    Easy Reservations' wireless product rounds out the company's portfolio of travel tools. Previously, reservations could be made using both Easy Reservations' toll-free telephone service, 800/292-5700, and full-service Web site, EasyReservations.com. Although the wireless application is initially focused on car rental reservations, the company plans to expand the service to cover all aspects of traveling, including hotel room and airline ticket reservations.
    "Easy Reservations' wireless application empowers the independent, tech-savvy business and leisure traveler," said Mark Walker, Easy Reservations' president. "For those travelers who lack the luxury of a personal assistant or corporate travel planner or for those who prefer to make their own plans, Easy Reservations is the perfect, portable travel assistant."
    Easy Reservations aims to be the traveler's most complete, most dependable traveling companion when it comes to making car rental reservations, according to Walker. Not only does the company provide wireless confirmation from 10 of the world's leading car rental companies, it also plans to offer special car rental rates and promotions.
    "Traveling today is too often associated with high levels of urgency, inconvenience and unnecessary stress," Walker said. "Knowing that with Easy Reservations you won't have to scramble to make a car reservation or find the best possible deal, puts some of the leisure back into all types of travel -- whether it's for business or pleasure. Easy Reservations is truly as mobile as you are."

    Using Easy Reservations' Wireless Application

    Setting up and using Easy Reservations is a simple process. Before traveling, customers visit the Easy Reservations Web site and establish a personal profile on their computer desktops. The personal profile captures all travel-related information for each individual traveler, ranging from applicable corporate discounts and frequent rental membership numbers to preferred car types and preferred rental car companies.
    When the personal profile is activated, it is recognized automatically by Easy Reservations' wireless application on the traveler's wireless device. Using an Internet-enabled mobile phone or PDA, consumers are able to compare car rental rates and availability at more than 100 airports worldwide, reserve rental cars, view existing reservations and cancel any car rental details. Customers receive immediate electronic confirmation directed to both the wireless device and computer email account.