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Cross Country Automotive Services Announces Discover Driver's Premier

17 October 2000

Cross Country Automotive Services Announces Discover(R) Driver's Premier(TM)

  Comprehensive Roadside Assistance Program Offered to Discover Cardmembers

    BOSTON, Oct. 17 Cross Country Automotive Services (CCAS)
has joined forces with Discover Financial Services to offer emergency roadside
assistance and other customer-care services to Discover(R) Cardmembers. The
new Discover Driver's Premier(TM) program, available exclusively to Discover
Cardmembers, began rolling out this summer through a comprehensive direct
marketing campaign.
    "Our partnership with Discover Financial Services offers an exciting
opportunity to build on their success in extending important benefits to their
customers," said Jeanne Esti, Vice President, Partnership Marketing at Cross
Country Automotive Services. "The Discover Driver's Premier roadside
assistance program combines the convenience, security and valuable benefits
customers have come to expect from Discover Card."
    The program offers a long lineup of auto and travel benefits, including
24-hour emergency roadside assistance and towing, 24-hour lockout service for
both car and home, emergency turn-by-turn directions, custom computerized trip
routing and map service, discounts on hotels, auto rentals, auto repair and
movie admission, and an emergency travel reimbursement benefit available
exclusively to Discover Cardmembers.
    Discover Financial Services will market the program through telemarketing
and direct mail campaigns, statement inserts, and their Internet site,
http://www.Discovercard.com. The Discover Card will be accepted for payment of the
program's annual fee.